The Fast Food Performance Revolution
Attracting new customers and retaining old ones will always remain a challenge for businesses. Especially after COVID-19, the world has seen not only consumer lifestyles, but purchasing behaviors change as well. One of the...
Driving Innovation towards Digital Banking – Khurram Mumtaz
Khurram Mumtaz, Head Digital and Data Analytics, Standard Chartered Bank Pakistan talks about innovation based growth and how is the bank ensuring customer conversion towards digital banking.
Synergyzer: Since the past few years, SC seems...
50 Years Solid – Amreli Steels
Amreli Steels, earlier this year, celebrated fifty years in business with their campaign 50-years-SOLID, to establish the fact that the brand has been a part of people’s lives for the last 50 years and...
Jingles Ruled? Well Not Anymore…
“Sab Se Aagay, Sab Se Ooper…”
This is what comes mind when someone asks me about a jingle-based ad that I remember. But why? Why does this specific ad have a separate fan base? Why...
Jazz Promotes Digitization Through ‘Super Soch’
Jazz launched its campaign ‘Super Soch Ka Partner’ late last year with an objective to challenge the existing negative perception of social media and instead showcasing the positive impact digital enablement can have on...
Diving Deep Into TV Ratings with Salman Danish Naseer, Director Medialogic
Salman Danish Naseer, Director – Medialogic, gives a detailed analysis to Synergyzer about the television viewership ratings business in Pakistan and what the future holds.
Synergyzer: Your name has been synonymous with Medialogic — the...
Sherry Dong Shares Her Thoughts How realme is Connecting with Gen-Z
Sherry Dong, Director – Marketing, realme Southeast Asia, South Asia & Latin America talks about realme’s shift in consumer profile and how it works better for the brand to hire creative agencies on a...
CEO – KFC Pakistan On The Role Of Creative Agencies In Brand Building
Raza Pirbhai, CEO- KFC talks about the role creative agencies play in brand building keeping cultural implications at the center.
Synergyzer: Congratulations on launching such a game-changing corporate campaign for KFC.
Raza Pirbhai: I would say...
TikTok, A Platform That Brands Just Love To Advertise On
Brands have an undying love for advertising on social media. After all, not only the returns are exciting but they are also able to keep a tab on live updates and results. For...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
