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Diving Deep Into TV Ratings with Salman Danish Naseer, Director Medialogic

Salman Danish Naseer, Director – Medialogic, gives a detailed analysis to Synergyzer about the television viewership ratings business in Pakistan and what the future holds.   Synergyzer: Your name has been synonymous with Medialogic — the...

Sherry Dong Shares Her Thoughts How realme is Connecting with Gen-Z

Sherry Dong, Director – Marketing, realme Southeast Asia, South Asia & Latin America talks about realme’s shift in consumer profile and how it works better for the brand to hire creative agencies on a...

CEO – KFC Pakistan On The Role Of Creative Agencies In Brand Building

Raza Pirbhai, CEO- KFC talks about the role creative agencies play in brand building keeping cultural implications at the center.  Synergyzer: Congratulations on launching such a game-changing corporate campaign for KFC. Raza Pirbhai: I would say...
tiktok

TikTok, A Platform That Brands Just Love To Advertise On

Brands have an undying love for advertising on social media. After all, not only the returns are exciting but they are also able to keep a tab on live updates and results. For...
sabir sami

Yum! Brands Appoints Sabir Sami As The Next CEO KFC Global

Yum! Brands has appointed Sabir Sami as the CEO KFC Global by making an official announcement yesterday. Succeeding Tony Lowings, Sami will be taking on the new role effective January 1st, 2022. Previously, Sami...

6 Ways How Brands Are Fighting COVID-19

The global pandemic COVID-19, known to have begun from Wuhan, China, continues to impact most of the world. Since the disease is confirmed to spread through physical interaction, the best way to limit it is by...

Creepy (Red) Balloon – IT: Out From the Trailer and Into Instagram

Box Office success IT released the trailer for its Chapter 2 on  9th May 2019. The trailer follows the character of Jessica Chastain visiting her childhood home in Derry where she meets the new occupant...

Mercedes-Benz Attaches Nostalgia To CLA Coupé Campaign

Mercedes-Benz latest ad for CLA Coupé is a short film that begins with a carefree teenager the stark opposite of what he becomes as he grew older. The man meets his teenage self raiding his...

Q&A: Bilal Ahmedani, Interior Design Consultant – Arc N Arts, on Promoting Art and...

What is Arc N Arts all about? Arc N Arts is an interior design and decoration hub that collaborates with new talent in the industry to bring innovative and exciting design concepts to the market....

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...

In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...

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