Sarsabz Kahani launches ‘Khaki Desan’
The nostalgic memories of our mothers opening rustic family trunks and taking out hand-knitted khaees and dariyan made from indigenous cotton and proudly setting those up for guests have become a thing of the...
Mobilink Microfinance Bank turns 10
ANUSHA ZAHID: How has Mobilink Microfinance Bank Limited (MMBL) evolved over the past 10 years?
GHAZANFAR AZZAM: The microfinance sector has witnessed phenomenal growth in the past few years, primarily because a major proportion of...
POND’S Taps into Hydration Category
One of the household names in the skincare industry of Pakistan and one of the oldest serving brands in the skincare and moisturizing category across the globe, POND’S recently launched ‘POND’S Light Moisturiser’ a...
Funneling the Future
The marketing funnel has been a fundamental tool for marketers, representing the buying journey of the target audience. Enter digital marketing, and the same funnel became one of the main strategic tools to incorporate...
The Fast Food Performance Revolution
Attracting new customers and retaining old ones will always remain a challenge for businesses. Especially after COVID-19, the world has seen not only consumer lifestyles, but purchasing behaviors change as well. One of the...
Driving Innovation towards Digital Banking – Khurram Mumtaz
Khurram Mumtaz, Head Digital and Data Analytics, Standard Chartered Bank Pakistan talks about innovation based growth and how is the bank ensuring customer conversion towards digital banking.
Synergyzer: Since the past few years, SC seems...
50 Years Solid – Amreli Steels
Amreli Steels, earlier this year, celebrated fifty years in business with their campaign 50-years-SOLID, to establish the fact that the brand has been a part of people’s lives for the last 50 years and...
Jingles Ruled? Well Not Anymore…
“Sab Se Aagay, Sab Se Ooper…”
This is what comes mind when someone asks me about a jingle-based ad that I remember. But why? Why does this specific ad have a separate fan base? Why...
Jazz Promotes Digitization Through ‘Super Soch’
Jazz launched its campaign ‘Super Soch Ka Partner’ late last year with an objective to challenge the existing negative perception of social media and instead showcasing the positive impact digital enablement can have on...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
