Amplifying Weddings With Spotify
Pakistan is a country where many different cultures coexist, and traditions are everything. Weddings are a part of this tradition, and if there's one thing that the people of this country can unanimously agree...
Here comes the ‘Bling’
Nadia Hussain – model, beauty consultant, aesthetician and entrepreneur – has lately been aggressively marketing her cosmetic brand ‘Bling’, on morning shows, social media and her masterclasses. Although she launched the brand in 2019,...
“Our environment is a little less risk-taking when it’s come to creativity”
SYNERGYZER: You started your career as an investment banker in the US, then came to Pakistan and started a channel and today you are heading a digital agency. What prompted the transition?
FAIZAN SYED: After...
Shell Celebrates 75 Years of Powering Progress in Pakistan
Shell Pakistan celebrated Pakistan’s seventy-fifth anniversary, this November, with a grand ceremony, attended by their partners, industry leaders, business professionals, entrepreneurs, and academia. It was also the occasion when the company announced the winners...
A Time for Growth
SYNERGYZER: When did you join State Life Insurance Corporation Pakistan? Walk us through your professional journey.
SHOAIB JAVED HUSSAIN: I joined State Life a year and a half ago, in March 2021 precisely, as...
Being Human
Ever since I entered advertising, I still hear the one fact about consumers that’s reiterated over and over again – that they are constantly evolving. They have evolved to become smart and see through...
Procuring Creative Services from Abroad, Justified or Not?
Advertising has been a continuously thriving industry in Pakistan. The demand for advertisements is increasing every day and the industry is functioning at full potential. However, where advertising has grown by leaps and bounds,...
Getting Better with Age — Murree Brewery
The history of the Murree Brewery dates back to a few years after Britain formally colonized India in 1857, and the emergence of Pakistan was nowhere near. It was established in 1860 by two...
Kenwood Introduces eSmart Plus, eLuxury Series
Kenwood, in the month of May, launched two campaigns: for their flagship air conditioner series ‘Kenwood eSmart Plus’ and the newly launched voice-controlled air conditioner ‘Kenwood eLuxury, with an aim to create awareness about...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
