A Journey Around the Country with Discover Pakistan
Synergyzer: Could you provide a brief overview of your role as the CEO of Discover Pakistan and the channel's mission in promoting tourism in Pakistan? How did your passion for Pakistan and its tourism...
Leading by Example — Sabene Saigol
SANNA MALIK: What prompted you to start RED Communication Arts?
SABENE SAIGOL: RED was started with a very clear vision, to be a full-service advertising agency that would fill the gap that existed in...
AI and Political Power: Navigating the Complex Interplay
One candidate is a benevolent messiah equipped with superhuman capabilities, ready to transform the country. The other is a populist giant who excels in the art of manipulation.
The former presents a single election manifesto...
What Do Advertising Agencies Lose When They Pitch For Free? Khalid Nayeem and Emaad...
How do creative and advertising agencies become brand custodians? What do advertising agency teams require to be able to sell creative commodities? What are creative agencies putting at stake when they pitch without charging...
Pakistan On the Map
Pakistan is an emerging nation that is in the news for mostly the wrong reasons, and that’s a good thing. Prior to the 9/11 incident, very few in the West knew that Pakistan existed....
TCL Becomes the Title Sponsor of Peshawar Zalmi ahead of PSL 2021
With Pakistan’s largest sporting event just around the corner, electronics giant TCL Pakistan once again renewed their partnership with Peshawar Zalmi. The partnership was formally signed by Zalmi Chairman Javed Afridi and TCL Pakistan’s...
Synergyzer On Bringing Pakistan’s Advertising, Marketing & Media Industry Beyond the New Normal
The pandemic came like an unseen bombshell that introduced us to a new normal. Just like commercial businesses, industries, and the services industry was hit by COVID-19, similarly, the advertising world bared major setbacks...
Bayer’s Berocca Joins Hands with Quetta Gladiators as Official Energy Partner for HBL PSL...
Karachi, February 17, 2021 – Bayer’s leading Consumer Health brand, vitamin and mineral supplement Berocca, has signed on to become the Official Energy Partner for the Quetta Gladiators in the upcoming HBL Pakistan Super...
Ali Raza Merchant On COVID-19 & Enhanced Opportunities For Digitally Driven Lifestyles
COVID-19 has forced itself on humankind. Its impact on the world has been like a tsunami that builds up suddenly and then forces a wave to reset the environment. Though destructive at first, it...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
