From Slogans to Unity
I was once asked to teach English to a class of 5-year-olds in China as part of a self-discovery trip organized by Unilever for its senior leadership. The school's building was quite dilapidated –...
Pakistan Sports – When We Were Kings!
In Pakistan, if you are not into Sports, you are labelled as a social outcast since Sports is important to everyone in the country. There was a time when not winning was a headline...
When Brands Promote Tourism While Marketing Their Products
We were just into the third day of our Honeymoon in Malaysia, going into the Batu caves in Kuala Lumpur all the way up some 250 plus steps to the famous Hindu temple within...
The Finance of Political Campaigns
A decent election campaign lies at the heart of democracy. Financing that decent election campaign, as such, lies at the heart of the heart of democracy. That being so, finding
political space on the landscape...
Daraz Pavilion – Your Front Seat to the Cricket Craze
Synergyzer: Can you provide insights into the inception of Daraz Live streaming for cricket tournaments? What motivated Daraz to venture into live streaming in the context of cricket?
Ammar Hassan: As a means of...
Books on Board – Must Reads for Book Lovers on the Go
In the whirlwind of life's chaos, I found my refuge not in jetting off to some far-flung paradise but in the company of six trusty books that transformed my tumultuous reality into a literary...
Brand Identity – How Clothing Effect Narratives
Brand identity, in fact, reflects the spirit of your company and is expressed and communicated through the visual elements of your brand, like your logo design, colour palette, fonts, and icons. A strong brand...
Top 5 AI and Brand Collaborations We Loved
2023 was the year of change and innovation in the world of marketing and advertising. AI took over quickly, and before we could comprehend what had happened, it had swiftly made its way into...
Emerging Asia Cup 2023 – A Surprising Prelude to the Ultimate Showdown
The cricket calendar for 2023 is already filled with anticipation as the ODI World Cup and Asia Cup are set to be the standout events of the year, featuring one of the biggest rivalries...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
