Jazz Promotes Digitization Through ‘Super Soch’
Jazz launched its campaign ‘Super Soch Ka Partner’ late last year with an objective to challenge the existing negative perception of social media and instead showcasing the positive impact digital enablement can have on...
And We Are Live!
Remember the time when social media did not exist and all we had was a television which broadcasted content at specific timings and we had to wait for our favorite shows to air? (cartoons,...
Media Demons: Grabbing the Horns- Part 2
“Is this fair? Not really, because the media buying houses put in their best effort in the first round even after being dictated the channel mix, the time slot mix and the top positions....
Yasuharu Sasaki, ECD Dentsu INC. talks about the Sanctity of Consumer Data
Yasuharu Sasaki has ventured towards AI (Artificial Intelligence) to digitize food and has used that data to create Japan’s signature sushi that can be imitated anywhere. In a talk with Synergyzer’s Editor, the ECD...
Wali Tirmizi Writes About Teeli in the Digital Space
As originally published in Synergyzer Issue 2, 2019
Wali Tirmizi writes about Teeli, the digital entertainment company that launched itself into the digital space with their humorous video 'Darzi ki Marzi'. Associated with the Dawn...
Everything Wrong with Pakistani Advertisements!
What is the first thing that comes to your mind when you hear the word ‘advertisement’ in Pakistan? For me, it’s "OTT scenarios and a cringe-fest.”
Don’t get me wrong, Pakistan is a country with...
Q&A: CEO – GroupM, Fouad Hussain on How to Counter Media Inefficiencies
As originally published in Synergyzer Annual 2019
Fouad Hussain, CEO - GroupM talks about the inefficiencies of our media industry and suggests coming up with processes and systems that will equip the talent with required...
Nation’s favorite cookie Peek Freans Sooper gets a fresh look
Islamabad:- Peek Freans Sooper, Pakistan’s Best Selling biscuit brand, manufactured by English Biscuits Manufacturers (Private) Ltd, recently launched its new and iconic packaging under the tagline “SeedhiSadhi Khushi ka Maza”, its first packaging change...
Funneling the Future
The marketing funnel has been a fundamental tool for marketers, representing the buying journey of the target audience. Enter digital marketing, and the same funnel became one of the main strategic tools to incorporate...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
