Are Digital Streaming Platforms The New Normal?
Media has always been an integral part of human life from pre-history when primitive humans told stories sitting around a fire. The basic storytelling model remains the same but with time, things have evolved....
Jazz Promotes Digitization Through ‘Super Soch’
Jazz launched its campaign ‘Super Soch Ka Partner’ late last year with an objective to challenge the existing negative perception of social media and instead showcasing the positive impact digital enablement can have on...
Synergyzer’s Annual Edition is OUT!
Revival in Progress or RIP?
An indepth analysis on why PAA has failed to be an effective trade organization for the advertising industry so far?
Industry experts voice their opinions on what PAA needs...
Infinix Hot 8 Big 6.6”HD+ Display Brings an Exceptional Viewing Experience to its Users
Hot 8 is the latest addition to the Infinix Hot series. This smartphone is an answer to all the prayers of TV show addicts, gamers and digital readers. This new smartphone features a big...
To Pay Or Not To Pay – Dilemma In Advertising
More than a decade ago, I started off my career in one of the largest agencies in the world. Providing brand-building solutions rooted in actionable insights, the agency was, and still is, a global...
Sultan Ghani Afzal On Creating Content For Digestive Showtime on YouTube
Sultan Ghani Afzal, Founder & CEO - Tall Man Films, talks about creating content for a brand platform without over-exposing the brand.
Synergyzer: Tall Man Films partnered with Innovative Biscuits for the Digestive Showtime anthology...
Bayer’s Berocca Joins Hands with Quetta Gladiators as Official Energy Partner for HBL PSL...
Karachi, February 17, 2021 – Bayer’s leading Consumer Health brand, vitamin and mineral supplement Berocca, has signed on to become the Official Energy Partner for the Quetta Gladiators in the upcoming HBL Pakistan Super...
Synite Digital Hasnain Hukumdad Discusses Evolving Agency Pricing Models
Hasnain Hukumdad, Synite Digital
As originally published in Synergyzer Annual 2020
Back in the day, when I entered the advertising industry in Pakistan in the early nineties, the business was beautiful yet evolving. The full-service...
Creating Modular Homes
As originally published in Synergyzer Issue 3|2019
Modulus Tech Team
Three students studying Civil Engineering and Project Management at NED University Karachi decided to create pre-fabricated modular houses as a part of their final year project....
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
