The Enigma Called Influencer Marketing
As originally published in Synergyzer Issue 3|2019
What is Influencer Marketing?
Influencer marketing is an innovative form of marketing, which due to its accessible dynamics, has created a major buzz in the present day media,...
Sarsabz Kahani launches ‘Khaki Desan’
The nostalgic memories of our mothers opening rustic family trunks and taking out hand-knitted khaees and dariyan made from indigenous cotton and proudly setting those up for guests have become a thing of the...
HUAWEI MATE 10 SERIES: REINVENTING SMARTPHONE PHOTOGRAPHY
Smartphones are a breed of devices that boast of continuous developments: Bigger and more user-friendly screen sizes, infrared scanners for facial recognition which follows the fingerprint scanner technology, barely-there-bezel designs, even flexible touchscreens, faster...
Everything You Need to Know About Huawei nova 3 The #AISelfieSuperstar
As originally published in Synergyzer Issue 4 – 2018
The latest addition to Huawei’s nova series is the Huawei nova 3. The phone is designed specifically to appeal to young customers who will benefit from...
Creating a Safer Digital Society
Pakistan has its fair share of struggles when it comes to shifting towards digital platforms. The gap between education and the practical world, lack of exposure, and disconcerting economic conditions are some of the...
K-ELECTRIC: Managing Reputation Digitally
“Digital age demands ultra-responsive approach to reputation management”, Syed Fakhar Ahmed, Chief Marketing and Communication Officer, K-Electric.
Public Relations ranked at the sixth position in the list of most stressful jobs in 2016 compiled by...
Q&A: Sharay Shams talks about Moto Mods Redefining Smartphones
As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’
What are some of the biggest trends and developments in the Pakistani cellular devices industry in your opinion during the current year?
Pakistan is...
Q&A: Country Manager, OLX Pakistan on The Conception & Growth of OLX in Pakistan
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
What is the background behind the conception of OLX?
OLX was founded in Argentina in 2006. In 2010 it was acquired by Naspers, a...
MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING
Ever since the internet invaded our lives, we have seen a new normal evolving. Nowadays, instead of talking we chat, we broadcast our meals on social media before we eat them and our entertainment...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
