Making of a Typhone
Zeeshan Akhtar, CEO & Chairman – Qmobile, talks about how QMobile has become a mass cellular phone brand in such a short while in Pakistan.
Synergyzer: Tell us about yourself.
Zeeshan Akhtar: After completing my education from the...
Digitizing Dawlance
Asad Noman, Marketing Insights & Digital Lead – Dawlance
“I personally believe that 5 years down the road, footfall at Dawlance dealers’ will decline drastically and will shift to online selling media.”
Synergyzer: Dawlance has just launched...
NOKIA STORY: Writing the Next Chapter
By Zain Shaban
The brand ‘Nokia’ has been making it in the news substantially with its big return in 2017, not only with the iconic Nokia 3310 that was unveiled at Mobile World Congress,the world’s...
Q&A: Misbah Naqvi Discusses How Founder-Friendly Investments Can Be Pro-Investor At The Same Time
As originally published in Synergyzer Issue 3|2019
Misbah Naqvi, Managing Partners I2I Ventures
Can you please elaborate on the role of I2I Ventures in the tech startup ecosystem at the moment?
I2I Ventures is a fund that...
TECNO has Finally Launched Camon 15 in Pakistan
TECNO, a global leading mobile phone brand has finally unpacked its most awaited CAMON 15 in first ever Live Broadcast event happened in different top notch media channels and was hosted by talented Juggan...
Women Will Lead 2019 – A Google Initiative in Pakistan
Women Will Lead 2019, a Google initiative, was held in Avari Towers, Karachi, on 5th July with the aim to train women to be the leaders they had the potential to be. Google’s ambassador for...
Kuch Kar Dikha
Synergyzer goes behind the scenes at the NOKIA travel game show to explore Pakistan’s exotica
When conversing about an unpredictable country, such as Pakistan, one normally visualizes a lot of guns, blood and gore. To...
Integrating NOKIA
In 2013, Nokia decided to beef up sales by countering the challenge of getting non-Nokia users to consider the brand when deciding on buying a cellular device and eventually become Nokia users.
To carry out...
MAPPING THE LAND OF THE PURE
The Pakistani economy is evolving and not in a subtle way. The changes are evident; be it through the introduction of 4G, the popularity of car-hailing services such as Careem and Uber, the growth...