Marketing

As published in Synergyzer issue 4 volume 16 Sarmad Ali, Chair Organizing Commitee- AdAsia Lahore 2019 and Managing Director & President-Jang Media Group and Geo News, talks about the importance of AdAsia returning to Pakistan...

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' What is the background behind the conception of OLX? OLX was founded in Argentina in 2006. In 2010 it was acquired by Naspers, a...

As originally published in Synergyzer Issue 3 – 2016 Ufone has an active culture of corporate responsibility that promotes volunteerism and contribution to society. Ufone volunteer groups have worked in Pakistan on various environmental, social...

As originally published in Synergyzer Issue 2, 2018 - 'A Force Within' What is the strategic people agenda for AME – Africa & Middle East, and how is it different from other markets? Our people strategy...

By Sara Qazi Foodpanda ClickDonate is an online donation program, initiated with the collaborative efforts of TCS Connect, Orange Tree Foundation, SWAT and Microsoft. The idea is to make donating simpler for everyone around the...

As originally published in Synergyzer Annual 2019   "Marketers should highlight Pakistan's success stories globally." -Syed Fakhar Ahmed, Chief Marketing and Communication Officer, KE   With Pakistan’s growing economy and demographic strength, the country is progressing sustainably and is...

As originally published in Synergyzer Issue 4 – 2018 Jehan Ara, The Big Bird at Nest i/o Where did the idea for The Nest i/o come from? Working for P@SHA, I came across several small companies across...

Cancer is perhaps the most dreaded word, especially so in children. Though in developed countries significant advances have already been made with survival rate of about 80%, the situation in Pakistan is still far...

As originally published in Synergyzer Issue 3|2019 Fred Walti is the Founder & CEO of the Network for Global Innovation or NGIN, a global membership organization that includes incubators, technology parks, research institutes, universities and...