The Exile Of Hosting And Celebrity Endorsements From Pakistan Cricket
Pakistan Cricket, huh? In the past 2 weeks, Pakistani fans have been through a rollercoaster ride of emotions; the bizarre team selection, resignations from the coaching staff, witnessing a new era under the regime...
CULTURE VULTURE — The Alchemy of Learning
In a world where there is peace amongst the many nations, where there is no poverty, where no one has to work, where there are no lies, where there are no people being enslaved,...
Network of Organizations working with People with Disabilities Pakistan
NETWORK OF ORGANIZATIONS WORKING WITH PEOPLE WITH DISABILITIES, PAKISTAN
By Zahra Anum
It’s a particularly punishing summer afternoon in Karachi, and for those whose livelihoods are tied to a daily commute the heat is oppressively indiscriminate....
Admiring the Creativity
1. Google Pixel 8 - Mr. India Meets Pixel | The Revenge
https://www.youtube.com/watch?v=Z1SqlxWK55A&t=8s
Never thought I would see Mr. India back in action but not in a movie but as the brand ambassador of Google Pixel...
Airlift Express TV Commercial
https://www.youtube.com/watch?v=GXQlf0WzDPA
Although a host of campaigns are created, very few leave their mark with their brilliant concept, immaculate execution and superb visual strategy.
So what is it that makes one campaign a success story and another,...
Q&A: Creating An Online Remote Control Application For Consumer Appliances in Pakistan
As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’
We have been noticing BlueEast turning stones in the e-commerce industry, how would you describe the company itself?
Blue East (Pvt) Ltd. is a...
CLASH OF CAMPAIGNS: PAS Awards 2017
PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’. The award programme evaluates campigns holistically with special emphasis on effectiveness or results of marketing...
Should These 8 Marketing Trends Even Be Trends?
As originally published in Synergyzer Issue 2 – 2016
The sea of marketing trends is transient in nature, influenced by many factors such as technology and the rapid changes we see in the way consumers...
Synergyzer’s Annual Edition is OUT!
Revival in Progress or RIP?
An indepth analysis on why PAA has failed to be an effective trade organization for the advertising industry so far?
Industry experts voice their opinions on what PAA needs...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
