Marketing

Currently, Chief People Officer, K-Electric, Muhammad Shoaib Baig has over 19 years of diverse international HR leadership experience across Telecommunication, FMCG, and Pharmaceutical industries. He previously served as Chief Human Resource Officer of Telenor...

We sit down with Fauji Foods’ Director Marketing & Sales, Amir Khawas, to talk about the group’s venture towards dairy products.   Synergyzer: Why did the Fauji Group decide to venture into the food business? Amir...

Ever since the internet invaded our lives, we have seen a new normal evolving. Nowadays, instead of talking we chat, we broadcast our meals on social media before we eat them and our entertainment...

Usman Muneer, Managing Director, Mondelez International sits down with Synergyzer to share insight into Trident’s recent launch in Pakistan.   Synergyzer: What product portfolio is Mondelēz International marketing and manufacturing in Pakistan presently? Usman Muneer: Mondelez International...

Ahmad Ghulamhussain, Director Sales & Marketing, Agro Processors & Atmospheric Gases (Pvt.) Ltd. talks about the company’s history and how it is positioned for dealing with future challenges.   Synergyzer: What is the background behind the...

Nadine Malik Almani, Country Manager for Jovago Pakistan speaks to Synergyzer about tourism in Pakistan and how Jovago plans to facilitate the hotel-traveler gap.   Synergyzer: Please give details about Jovago. Nadine Malik: Jovago.pk is an...

By perception, all things traditional are deemed as old fashioned and all innovations are assumed as contemporary. Archetype brands, which celebrate the way we live, are therefore mostly positioned as traditional. According to Carol...

Hassan Jamil, General Manager Marketing, Dawlance, talks about the role of R&D in consumer appliances and how the brand has maintained its position as the market leader.   Synergyzer: Dawlance is one of the leading home...

  Irfan Wahab Khan, Incoming CEO, Telenor Pakistan talks to Synergyzer about Telenor’s youth mentorship mechanism built around Telenor Youth Forum, djuice Apportunity and Telenor Velocity. Majority of Pakistan’s population is under the age of 30....