Pakistan – You Only Saw What You Were Showed
Do you wonder if your choice about something was driven by listening to other people's opinions, reading something, or following a general perception? Like by now, you should realize that the only reason you...
Is There A Work-Life Balance for Women in Advertising?
Women in advertising have shown remarkable skill and resilience in managing multiple responsibilities with finesse. Known for their exceptional multitasking abilities, they excel at juggling various tasks and roles effortlessly. Whether it's overseeing complex...
AI and the Future of Marketing
The field of marketing and advertising is as old as human intentions - to have their voices heard. The human-centric approach has been the center of similar activities, for the products and services are...
AI in the Advertising and Marketing Industry of Pakistan
As an expert in the digital marketing industry and founder of the East River digital agency, I have witnessed the rapid evolution of artificial intelligence (AI) and its impact on the advertising and marketing...
AI – Empowering Human Creativity and Innovation
In today's digital age, Artificial Intelligence (AI) technology has become universal, revolutionizing the way we live, work, and interact with the world. AI has been the buzzword in recent years. What is it, and...
Lead Generation Process: How AI is Reshaping the Advertising Landscape
In the realm of marketing and advertising, lead generation has perpetually been a pivotal factor in propelling business expansion. However, with the advent of AI technology, lead generation has ascended to an entirely novel...
Mondelez – Transforming Data and Information into Action
SYNERGYER: When did you find out that you are interested in marketing and advertising?
Javeria: I have always been a creative person by nature. My career path was never planned this way. I always wanted...
Artificial Intelligence in Pakistan: Thoughts from a Bot
Technology is constantly evolving. New advancements emerge Every few years, changing how we live and work. From the advent of the internet to the rise of smartphones, each new development has brought with it...
ChatBABU: A Promising Path Ahead
Gone are the days when marketing was limited to billboards along the streets and brochures and flyers distributed door-to-door. With the advent of digital technology and the internet, marketing has shifted its focus to...