Preserving Creativity in an AI-Powered World
Breakthroughs in technology are often thought to be a driver of job losses, but these fears can easily be exaggerated owing to concerns about job security – especially in the economic disaster we face...
GENERATIVE AI: Modern World Lamp & Genie
What if I told you, you just stumbled upon the ultimate designer's dream - a magic lamp with an AI-powered Genie that grants you unlimited wishes? And no, it is not some fairy tale....
The Machines are Here!
The role of AI in marketing is anything but new. Various companies, ranging from Google, Facebook, TikTok, Microsoft (the bigger ones we hear of every day), and several other providers of various advertising technologies...
Copy, Paste, and Beyond: A Creative Adventure with Generative AI
I know what you’re thinking. Here’s yet another article on the Generative AI hype train. The revolution is here! Robots are taking over! Be a prompt engineer - that’s the only way your job...
Food, Data Science, and Everything in Between
Synergyzer: Please walk us through your journey in the field of marketing and your career path.
Waqas Azhar: To be brutally honest, it wasn't a planned decision to be in marketing since childhood....
Reimagining Agriculture in Pakistan
Synergyzer: What is Crop2x, and How is it using technology and innovation to revolutionize the agriculture industry in Pakistan?
Crop2x is a young and ambitious startup that is working to revolutionize the agriculture industry in...
A Novel Way to Donate
Pakistan is a country with a rich history of philanthropy and charitable giving. According to a recent survey by Gallup Pakistan, around 84% of people in the last year had participated in some kind...
LAB TEST – Sultan Banaspati & Cooking Oil
MUHAMMAD ASAD KHAN
Associate Creative Manager,
Synergy Dentsu
Ever thought one day your 5-year son won’t need your warm lap anymore? The lullabies will become boring, and your public displays of affection would probably irritate him as...
VLEKTRA – Vrooming through the Past, into the Future
Transportation is an integral part of our lives. It helps us commute daily to our destination, whether it is an office or university, shopping mall or restaurant; millions of people commute daily as part...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
