Q&A: Leaders in Pakistani Radio Industry Talk About Business Challenges & Gauging Real-Time Listenership 2017

voicing it out radio

As originally published in Synergyzer Issue 2 – Annual 2017 – ‘Abracadabra’

Synergyzer takes opinions from leading people in the radio industry about the challenges facing the industry and the importance of setting up a yardstick mechanism to gauge real-time listenership.


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