music-in-politics

Beats Before Beliefs

Music has always had the power to unite, even when politics divides. This piece explores how political and social campaigns in Pakistan...

gohar-mumtaz

Rockstars Don’t Like the Template – Gohar Mumtaz

Breaking out in the early 2000s with Jal, Gohar went on to shape film, television, and pop music as a composer and...

Driving Wafi Energy’s Lubricants Growth in Pakistan – Danish Ansari

While cars capture attention on the road, what runs beneath the hood determines their longevity. Danish Ansari, Director of Lubricants at Wafi...

Beyond The Brochure: Syed Fuad Mehdi on IBA

Fuad Mehdi reflects on his journey across banking, media, and education to define what makes a brand legitimate. He reveals how IBA Karachi...

pakistan's-car-obsession

Driven by Doubt – What Pakistan’s Car Resale Obsession Says About Us

In a market built on doubt. Every car is judged not by how it drives, but by how easily it can be sold....

huma-yahya-khattak

Watt Moves Pakistan with Huma Yahya Khattak

The future of mobility rarely arrives quietly. Sometimes it rolls in on silent wheels, challenging the roar of engines that once defined the...

Novo Nordisk appoints Mehtaz Sultan Khan as General Manager Pakistan

Novo Nordisk appoints Mehtaz Sultan Khan as General Manager Pakistan

Novo Nordisk, the global healthcare company with more than a century of leadership in diabetes care and a growing focus on obesity, has...

Pakistan Influencer Awards

Pakistan Influencer Awards Set to Redefine Influence in the Country’s Creator Economy

The Pakistan Influencer Awards was officially launched in Karachi, marking the country’s first industry-backed, data-led platform to recognize digital creators for real impact,...

billboards in Pakistan

Judging Billboards at 60 km/h

As I always say, creative minds or any designer worth their salt can’t help but judge every design, good or bad. It’s built...

music-as-identity

Music as Identity: The Sound of Being Pakistani

Nations’s soundscape has never been louder, stranger, or more beautifully mismatched. This story unpacks how generations share, fight over, and reinvent sound, revealing...

shuja-haider

Coke Chords & Creativity Hits the Right Note, Shuja Haider

Shuja Haider is one of Pakistan’s most versatile music producers, composers, and songwriters, whose work spans Coke Studio, chart-topping singles, OSTs, and acclaimed...

music-became-the-new-currency

How Music Became the New Social Currency

Music is no longer a backdrop; it is the entire plot. From nostalgic anthems to algorithm-approved beats, brands are scrambling to keep up...

Sidra Modan on Turning Products into Memory

Sidra Modan, Marketing Director at The Magnum Ice Cream Company Pakistan, has spent over 12 years building and growing some of Pakistan’s most...

the-money-note

The Money Note: Inside Pakistan’s Music Business

Music in Pakistan is no longer just made; it is positioned. Success depends on visibility, branding, and timing as much as talent; reshaping...

ZYN

U.S. FDA authorizes 20 ZYN nicotine pouches to be marketed with specific modified risk claim in the United States of America

On June 30th the U.S. Food and Drug Administration (FDA) issued Modified Risk Tobacco Product (MRTP) orders for 20 ZYN nicotine pouch products...

Hadiqa Kiani

From Boohey Barian to Soulful Stories – Hadiqa Kiani

Artists occupy stages and studios, but Hadiqa Kiani has occupied an entire era. For more than two decades, she has been a thunder...

Viral Sound Effect

The Viral Sound Effect

Music does not just accompany life; it defines it. And when the right track meets the right brand, ordinary becomes iconic almost overnight....

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