SHINE Humanity and Aga Khan University Sign MoU to Advance Maternal, Newborn and Child Health in Pakistan
SHINE Humanity Pakistan and the Department of Paediatrics and Child Health at Aga Khan University have formalised a strategic partnership through the...
WebdeskFebruary 4, 2026
Late Ho Gaye: When a Song Reviews the System Back
Some campaigns ask for attention. Late Ho Gaye demands interpretation. Released on World Education Day, Shehzad Roy’s latest song-cum-awareness campaign, backed by...
Afifa ManiarFebruary 3, 2026
AI vs Creatives: Threat or Opportunity
This piece examines the duality of AI in the creative industry: the challenge of staying relevant and the opportunity to redefine creativity...
Laiba UmarFebruary 3, 2026
Brand New Lies: April Fools’ Ads in 2026 That Sold Us Dreams and Nightmares
April Fools’ Day 2026 was less about trickery and more about creativity. Brands approached it as a strategic moment, using absurdity, hyperreal product...
Ayesha AnjumApril 3, 2026
The Board Games: OOH Reviews
In a landscape where every surface is vying to sell you something, the real challenge isn’t being seen; it is being remembered. In...
Ayesha AnjumMarch 31, 2026
From TikTok Hooks to TikTok Trends: TikTok’s Role in Music Today
TikTok has transformed the way people discover and engage with music, blending creativity, emotion and community. We spoke with Umais Naveed, Content Operations...
SynergyzerMarch 30, 2026
Cover Story: AI – The New Creative Partner
AI is quietly changing how Pakistan dreams, designs, and tells its stories. From buzzing ad rooms to late-night art studios, people and machines...
Afifa ManiarMarch 26, 2026
Pakistani Brands on AI: Early Wins & Wild Experiments
AI has entered Pakistan’s advertising boardrooms, promising speed and spectacle. But as brands race to experiment, the real challenge emerges: can technology complement...
Amna Imran QureshiMarch 25, 2026
LifeAfterEid: 5 WhatsApp Hacks to Stay Close with Family After Eid
Everyone is back home after Eid, the suitcases are unpacked, and the excitement of being with family for Eid already feels like a...
WebdeskMarch 25, 2026
Jawad Bashir – Memories, Music & Changing Times
Jawad Bashir has worn more creative hats than most of us can name, from redefining absurdist humour with Dr. Aur Billa to shaping...
Manahil KapadiaMarch 24, 2026
Suzuki Fronx Brings a New XUV Category to Pakistan
Suzuki Pakistan has introduced the Suzuki Fronx, marking the country’s entry into the XUV (Crossover Utility Vehicle) segment. Which is a upgrading option...
WebdeskMarch 21, 2026
Jazz Launches 5G, Powering Pakistan’s Next Digital Leap
Jazz, Pakistan’s leading digital operator under JazzWorld, has officially launched 5G services following the award of the Next Generation Mobile Services (NGMS)/5G license...
WebdeskMarch 19, 2026
Fighting Scammers and Protecting People with New Technology and Partnerships
Scammers are constantly evolving their tactics – and so is Meta. Every day, criminals use increasingly sophisticated measures to defraud people on its...
WebdeskMarch 19, 2026
Inside the Neuroverse: When AI Starts Engineering Human Imagination
For centuries, imagination was thought to be the one safe space from external manipulation. It was the spark of originality that made us...
Maliha FarooqMarch 16, 2026
The 20 Minute Gamble: Theatre, Trust and a Different Kind of Brand Impact
Across a stretch of village farmland transformed for celebration, draped in festivity and glowing under temporary lights against the winter dusk, farmers gathered...
WebdeskMarch 16, 2026
Rewarding Original Creators on Facebook
Takeaways Over the past year, Meta has made Facebook Feed and Reels more relevant by cracking down on spammy content and making it...
WebdeskMarch 16, 2026
Dr Asad Ilyas – Making IBA Move Forward
If universities were systems, Dr Mohammad Asad Ilyas would be the engine ensuring everything functions efficiently amid complexity. At IBA, he operates where...
Afifa ManiarMarch 12, 2026
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