Beats Before Beliefs
Music has always had the power to unite, even when politics divides. This piece explores how political and social campaigns in Pakistan...
Areeb AsifApril 30, 2026
Rockstars Don’t Like the Template – Gohar Mumtaz
Breaking out in the early 2000s with Jal, Gohar went on to shape film, television, and pop music as a composer and...
Ayesha AnjumApril 29, 2026
Driving Wafi Energy’s Lubricants Growth in Pakistan – Danish Ansari
While cars capture attention on the road, what runs beneath the hood determines their longevity. Danish Ansari, Director of Lubricants at Wafi...
Afifa ManiarApril 27, 2026
Beyond The Brochure: Syed Fuad Mehdi on IBA
Fuad Mehdi reflects on his journey across banking, media, and education to define what makes a brand legitimate. He reveals how IBA Karachi...
Ayesha AnjumAugust 11, 2026
Driven by Doubt – What Pakistan’s Car Resale Obsession Says About Us
In a market built on doubt. Every car is judged not by how it drives, but by how easily it can be sold....
Muhammad Ali KhanAugust 10, 2026
Watt Moves Pakistan with Huma Yahya Khattak
The future of mobility rarely arrives quietly. Sometimes it rolls in on silent wheels, challenging the roar of engines that once defined the...
Ayesha AnjumAugust 10, 2026
Novo Nordisk appoints Mehtaz Sultan Khan as General Manager Pakistan
Novo Nordisk, the global healthcare company with more than a century of leadership in diabetes care and a growing focus on obesity, has...
WebdeskAugust 4, 2026
Pakistan Influencer Awards Set to Redefine Influence in the Country’s Creator Economy
The Pakistan Influencer Awards was officially launched in Karachi, marking the country’s first industry-backed, data-led platform to recognize digital creators for real impact,...
WebdeskAugust 3, 2026
Judging Billboards at 60 km/h
As I always say, creative minds or any designer worth their salt can’t help but judge every design, good or bad. It’s built...
Afifa ManiarJuly 24, 2026
Music as Identity: The Sound of Being Pakistani
Nations’s soundscape has never been louder, stranger, or more beautifully mismatched. This story unpacks how generations share, fight over, and reinvent sound, revealing...
Naheed ZahraJuly 23, 2026
Coke Chords & Creativity Hits the Right Note, Shuja Haider
Shuja Haider is one of Pakistan’s most versatile music producers, composers, and songwriters, whose work spans Coke Studio, chart-topping singles, OSTs, and acclaimed...
Ayesha AnjumJuly 22, 2026
How Music Became the New Social Currency
Music is no longer a backdrop; it is the entire plot. From nostalgic anthems to algorithm-approved beats, brands are scrambling to keep up...
Laiba UmarJuly 21, 2026
Sidra Modan on Turning Products into Memory
Sidra Modan, Marketing Director at The Magnum Ice Cream Company Pakistan, has spent over 12 years building and growing some of Pakistan’s most...
Afifa ManiarJuly 20, 2026
The Money Note: Inside Pakistan’s Music Business
Music in Pakistan is no longer just made; it is positioned. Success depends on visibility, branding, and timing as much as talent; reshaping...
Imran Ali ZamanJuly 17, 2026
U.S. FDA authorizes 20 ZYN nicotine pouches to be marketed with specific modified risk claim in the United States of America
On June 30th the U.S. Food and Drug Administration (FDA) issued Modified Risk Tobacco Product (MRTP) orders for 20 ZYN nicotine pouch products...
WebdeskJuly 17, 2026
From Boohey Barian to Soulful Stories – Hadiqa Kiani
Artists occupy stages and studios, but Hadiqa Kiani has occupied an entire era. For more than two decades, she has been a thunder...
Afifa ManiarJuly 16, 2026
The Viral Sound Effect
Music does not just accompany life; it defines it. And when the right track meets the right brand, ordinary becomes iconic almost overnight....
Ayesha AnjumJuly 15, 2026
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