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Brand New Lies: April Fools’ Ads in 2026 That Sold Us Dreams and Nightmares

April Fools’ Day 2026 was less about trickery and more about creativity....

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The Board Games: OOH Reviews

In a landscape where every surface is vying to sell you something,...

TikTok Hooks

From TikTok Hooks to TikTok Trends: TikTok’s Role in Music Today

TikTok has transformed the way people discover and engage with music, blending...

AI Creative Partner

Cover Story: AI – The New Creative Partner

AI is quietly changing how Pakistan dreams, designs, and tells its stories....

Stories for you

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Pakistani Brands on AI

Pakistani Brands on AI: Early Wins & Wild Experiments

AI has entered Pakistan’s advertising boardrooms, promising speed and spectacle. But as brands race to experiment, the real challenge emerges: can technology complement creativity without diluting the human storytelling that...

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Suzuki Fronx

Suzuki Fronx Brings a New XUV Category to Pakistan

Suzuki Pakistan has introduced the Suzuki Fronx, marking the country’s entry into the XUV (Crossover Utility Vehicle) segment. Which is a upgrading option...

jazz 5g

Jazz Launches 5G, Powering Pakistan’s Next Digital Leap

Jazz, Pakistan’s leading digital operator under JazzWorld, has officially launched 5G services following the award of the Next Generation Mobile Services (NGMS)/5G license...

whatsapp

Fighting Scammers and Protecting People with New Technology and Partnerships

Scammers are constantly evolving their tactics – and so is Meta. Every day, criminals use increasingly sophisticated measures to defraud people on its...

Neuroverse

Inside the Neuroverse: When AI Starts Engineering Human Imagination

For centuries, imagination was thought to be the one safe space from external manipulation. It was the spark of originality that made us...

The 20 Minute Gamble: Theatre, Trust and a Different Kind of Brand Impact

Across a stretch of village farmland transformed for celebration, draped in festivity and glowing under temporary lights against the winter dusk, farmers gathered...

Rewarding Original Creators on Facebook

Takeaways Over the past year, Meta has made Facebook Feed and Reels more relevant by cracking down on spammy content and making it...

dr-asad-ilyas

Dr Asad Ilyas – Making IBA Move Forward

If universities were systems, Dr Mohammad Asad Ilyas would be the engine ensuring everything functions efficiently amid complexity. At IBA, he operates where...

the-creative-lifecycle

The Creative Lifecycle – With AI Plugged In

How AI reshapes creativity, not by replacing imagination, but by rewiring how ideas are born, built, and brought to life. In an era...

New Feeder Service to Serve Karachi Gateway Terminal Strengthens Maritime Connectivity Between Pakis

New Feeder Service to Serve Karachi Gateway Terminal Strengthens Maritime Connectivity Between Pakistan and the UAE

Karachi Gateway Terminal (Private) Limited (KGTL), has announced it will be supported by dedicated feeder service linking Karachi with the UAE ports of...

Introducing parent-managed accounts on WhatsApp

WhatsApp is the trusted way families communicate because it’s simple, private, and reliable. With input from families and experts, WhatsApp is rolling out...

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