Is TikTok Taking Over Social Media in Pakistan?
Tiktok has become the most downloaded social media application of Pakistan according to US-based Intelligence firm Sensor Tower. The Chinese owned social media app...
Media Consumption Patterns in Pakistan – 2019
As originally published in Synergyzer Annual 2019
Research and Data provided by Consumers Connection System (CCS)
OVERALL MEDIA CONSUMPTION
CONSUMPTION OF TELEVISION
CONSUMPTION OF NEWSPAPER
CONSUMPTION OF RADIO
PREDICTED IMPACT...
Digital Media Landscape of Pakistan
As originally published in Synergyzer Annual 2019
MONTHLY REACH SOCIAL MEDIA
Source: HootSuite and Google
Viewership Genres in Word Clouds
Methodology: This report is based on Google word search queries and resulting trends being carried out by users on Google.
Time Period: January 2020 to...
Broadcast Media vs Digital Media, Muhammad Ali Analyzes Pakistan ADEX 2019
The IMF Review of February 2020 states that the economy of Pakistan is on the path of gradual recovery. The current government...
Wunderman Thompson signs Bass Korsten and Daniel Bonner as Global CCOs
Wunderman Thompson has recently announced taking on board two global Chief Creative Officers. Both of them will be reporting to the global CEO of...
Imtiaz Noor Muhammad on the Questionable Usage of Data in Digital Marketing
As originally published in Synergyzer Annual 2020.
The evolution of the digital sphere has effectively reshaped the world...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...
