Google Year in Search – 2019
As originally published in Annual 2020
Google looks back at 2019 through searches providing a unique perspective on the year around the Globe.
What is Google's Year in Search?
Google Year in Search documents the internet's spirit...
Convergence of Social Media with E-Commerce and Beyond
SOCIAL COMMERCE (defined): Social commerce is a subset of electronic commerce activities that involve social media and online media platforms that support social interaction, and user contributions to assist online buying and selling of...
Tracking Sound Waves – Radio 2020
As published in Synergyzer Annual 2020 issue.
TOP ADVERTISED NETWORKS
Karachi, Lahore and Islamabad
Just Music FM 106.2 was the most advertised network with 20% share of minutes advertised, followed by SAMAA FM 107.4 at 19%.
Only those...
Tracking Commercial Broadcast – TV Advertisement Tracking Overview – Jan to Dec 2018
The infographics are based on the data collected and provided by Media Monitors Pakistan.
IMPORTANT TO NOTE:
The following analysis is based on 98 satellite TV channels.
The airtime is based on pure advertisements only...
Social Commerce, A Retail Revolution Waiting To Happen
The lines are blurred between online browsing and buying thanks to the explosive growth of social commerce. This year, 2024, marks a turning point as platforms like Facebook and Instagram transform from social hubs...
The Finance of Political Campaigns
A decent election campaign lies at the heart of democracy. Financing that decent election campaign, as such, lies at the heart of the heart of democracy. That being so, finding
political space on the landscape...
Digital Media Landscape of Pakistan
As originally published in Synergyzer Annual 2019
MONTHLY REACH SOCIAL MEDIA
Source: HootSuite and Google
The 2024 Landscape of Global Advertising
The dentsu Global Ad Spend Forecasts for 2024 reveal the data and trends that will mould the advertising industry in 58 countries across the world. Let's dive into the crucial numbers that show how...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
