K-Electric: Setting New Benchmarks for Sustainability
As originally published in Synergyzer Issue 4 – 2018
Sustainability is a recent buzzword describing a way of life that supports itself and its surroundings while preserving existing resources for future consumption. It’s become a...
Preserving Creativity in an AI-Powered World
Breakthroughs in technology are often thought to be a driver of job losses, but these fears can easily be exaggerated owing to concerns about job security – especially in the economic disaster we face...
Foodpanda – Click Donate
By Sara Qazi
Foodpanda ClickDonate is an online donation program, initiated with the collaborative efforts of TCS Connect, Orange Tree Foundation, SWAT and Microsoft. The idea is to make donating simpler for everyone around the...
A review of the Olumpus OM-D E-M10 Camera
The European Imaging and Sound Association (EISA), an organization representing fifty leading camera, imaging and audio magazines in twenty European countries, recently awarded Olympus Imaging Corporation the EISA’s ‘European Consumer Compact System Camera 2014-2015’...
Qashif Effendi Discusses The Importance Of A Brand Message Communicating the Brand Promise
Qashif Effendi discusses the importance of a brand message communicating the brand promise in the article originally published in Synergyzer Annual 2020.
I was once asked to define a brand in three words. After struggling...
Actifying Generation Y – CSR Initiatives for Youth Development
As originally published in Synergyzer Issue 3 – 2016
Microsoft launched the YouthSpark initiative three years ago to enable computer science learning across the globe in partnership with governments, not-for-profit organizations, and businesses. As yet,...
Promoting Tech Startups
Though we as a nation are late to the startup party, we are here now. We are in the process of getting things right. We now have National Incubation Centers in the country. We...
Q&A: EZ Buy Team Talks about the Workings of E-commerce in Pakistan
Tell us about EZBuy
Vincent Xue Bin: EZBuy is the biggest cross border ecommerce platform in South East Asia. We started 8 years ago and are now running operations in 8 countries.
We currently have three...
Sabir Sami On General Absence of Media Planning in Pakistan
An interview with Sabir Sami as originally published in Synergyzer Annual 2019
Sabir Sami, MD - KFC MENA, Pakistan, Turkey & Asia highlights that even though Pakistanis are tech-savvy, the trait has not been translated...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
