Dawlance Journey to the Pinnacle
By Fatyma Khan
We hear of many local businesses, but only a few come to become renowned brands. The key to a successful business venture is to capture an unattended market for what you are...
Artificial Intelligence in Pakistan: Thoughts from a Bot
Technology is constantly evolving. New advancements emerge Every few years, changing how we live and work. From the advent of the internet to the rise of smartphones, each new development has brought with it...
Pakistani Fashion: Takes Front Stage On Social Media
By Eesha Hussain
Pakistani fashion has come a long way in the last 5 years. From being limited to local magazines and newspapers that would be limited to some fraction of the urban population of Pakistan;...
JLI: For the Love of Cricket Campaign
As originally published in Synergyzer Issue 2 – 2016
Cricket is celebrated wholeheartedly across our country and may it be World T20 or ICC World Cup tournaments, the sport is a must watch for Pakistanis....
New Stakes: Business Mergers and Acquisitions in Pakistan
We catalogue the major business integrations carried out in Pakistan over the year and what it means for the economy.
2016 has seen several business integrations in the form of takeovers, mergers, and acquisitions, ranging...
ANGUS-IN’ THE NORTH
Sohail Yousuf, CEO - MDS Foods/Hardee’s, divulges in the juicy success story behind bringing the Happy Star and Angus Thickburger to Pakistan.
Synergyzer: What is your educational and professional profile, which equipped you with...
THE INDUS HOSPITAL: Hoping to Heal a Nation
As originally published in Synergyzer Issue 3 – 2016
Healthcare in Pakistan is severely neglected and the healthcare solutions provided by the State are at a bare minimum. This leads to private healthcare services filling...
Email Marketing Turns 45 – Groundbreaking to Infamy and Beyond
Email marketing, notorious for its existence, has seen it all. Only a few digital marketing techniques have been around for as long or caused as much controversy as email marketing. Email marketing has had...
Q&A: Chief Executive – RB Pakistan, Fahad Ashraf on Choosing the Media Mix and...
As originally published in Synergyzer Annual 2019
Fahad Ashraf, Chief Executive - Reckitt Benckiser Pakistan talks about how the company chooses its media mix and is utilizing the digital medium intelligently.
Synergyzer: Reckitt Benckiser is one...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
