The 20 Minute Gamble: Theatre, Trust and a Different Kind of Brand Impact
Across a stretch of village farmland transformed for celebration, draped in festivity...
WebdeskMarch 16, 2026
Rewarding Original Creators on Facebook
Takeaways Over the past year, Meta has made Facebook Feed and Reels...
WebdeskMarch 16, 2026
Dr Asad Ilyas – Making IBA Move Forward
If universities were systems, Dr Mohammad Asad Ilyas would be the engine...
Afifa ManiarMarch 12, 2026
The Creative Lifecycle – With AI Plugged In
How AI reshapes creativity, not by replacing imagination, but by rewiring how...
Ayesha AnjumMarch 12, 2026
New Feeder Service to Serve Karachi Gateway Terminal Strengthens Maritime Connectivity Between Pakistan and the UAE
Karachi Gateway Terminal (Private) Limited (KGTL), has announced it will be supported by dedicated feeder service linking Karachi with the UAE ports of Fujairah and Khor Fakkan, strengthening maritime connectivity...
WebdeskMarch 12, 2026
Built On Grit, Fuelled by Ideas: A Media Maverick’s Journey
With a proven track record of over 100 high-impact campaigns, AdPulse IMC continues to redefine how brands scale and succeed. In this exclusive...
Ayesha AnjumMarch 10, 2026
AI vs. Human Insight: Where Does True Brand Storytelling Come From?
As AI reshapes creativity in Pakistan, the future of storytelling lies in striking a balance between data-driven precision and human insight. Storytelling has...
Hadiqa RiazMarch 10, 2026
foodpanda announces social impact initiatives for Ramadan 2026
As the holy month of Ramadan brings a season of reflection, the streets of Pakistan are filled with the relentless spirit of the...
WebdeskMarch 9, 2026
How Pakistan Listened: Inside Spotify Wrapped 2025 with Talha Hashim
Spotify Wrapped has evolved into one of the world’s most anticipated cultural moments, and in Pakistan, few understand its impact better than Talha...
Ayesha AnjumMarch 9, 2026
Novo Nordisk and Ministry of National Health Services, Regulation and Coordination mark World Obesity Day with renewed focus on addressing obesity in Pakistan
On the occasion of World Obesity Day, Novo Nordisk and the Ministry of National Health Services, Regulations and Coordination (MoNHSRC) came together to...
WebdeskMarch 5, 2026
JazzWorld Commits to Advancing Women’s Digital Inclusion in Pakistan Through Targeted, Use-Case Driven Interventions
JazzWorld has reinforced its commitment to closing Pakistan’s gender digital divide through targeted interventions under the GSMA Connected Women initiative — shifting the...
adminMarch 3, 2026
The AI Accountability Gap: Who Owns Creative Mistakes in Pakistan’s Ad Industry?
AI is transforming Pakistan’s advertising world, promising speed and innovation, but at what cost? As blurred boundaries emerge between human creativity and machine...
Hira BajwaFebruary 27, 2026
The AI Aftertaste – You Can Just Taste the Prompt
Once obsessed with ads that felt bold and alive, I now find them bland and repetitive. This is a call to bring back...
Sakina RizviFebruary 25, 2026
Google Shares Tips and Tools to Help Pakistanis Stay Safe in the AI Era
To mark Safer Internet Month, Google highlighted a range of tools, technologies, and educational initiatives designed to help students, parents, and educators in...
WebdeskFebruary 13, 2026
Virtual Influencers & AI Clones
As the line between reality and simulation blurs, influencer marketing stands at a crossroad; caught between innovation and illusion. In 2012, when I...
Aamir Ali ShahFebruary 12, 2026
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