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ZARR Sets New Record as Azaadi Sale Momentum Accelerates

ZARR, JazzWorld’s leading fashion marketplace, has recorded its strongest-ever daily performance, marking a significant milestone in its growth trajectory and highlighting the momentum generated by its ongoing Azaadi Sale campaign....

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Self Improvement books for professionals

Five Books You Thought You Knew

You have seen them on shelves, in reels, and in every self-help roundup since forever.But these five titles are not just motivational relics,...

Badar Ikram

Badar Ikram From Karachi Floors To Global Screens

In Pakistan’s media landscape, very few names carry the weight, history, and creative muscle of Badar Ikram. For over two decades, he has...

Google DeepMind AlphaGenome

Google DeepMind’s AlphaGenome Atlas Powers a Comprehensive Map of the Human Epigenome and Genetic Regulation

Google DeepMind has unveiled AlphaGenome Atlas, a groundbreaking artificial intelligence platform designed to decode the non-coding genome and map regulatory biology across human...

Pakistani auto market

Familiar Enough To Adopt, Different Enough To Win

Most market winners do not invent new categories or copy old ones, they reframe existing ones, making familiar products feel fresh, meaningful, and...

Soheb Akhtar Pakistani filmmaker director

Soheb Akhtar Finding The Truth In Every Frame

Some directors capture images. Soheb Akhtar captures truths, the kind the world only whispers when it thinks no one is listening. For over...

Pakistani music industry

Platforms as the New Record Labels: How the Internet Became the Music Industry

There was a time when “making it” in music meant one thing: getting signed. A record label discovered you, invested in you, polished...

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