Promoting Culinary Arts in Pakistan
Pakistan is a food-loving nation, passionate about its cuisine, which is full of flavor and bursting with colors. With diverse cultures and their unique dishes, the country offers a variety of culinary delights suitable...
Once upon a time, there was Brand Loyalty
Even if you’re not in the business of advertising – a drop in the ocean of people – you can still read this. I am not going to drag you into industry jargons and...
Building the PSX Brand
SYNERGYZER: You started your career with advertising. Could you tell us how you got involved in the marketing of financial products, as well as a little about the organizations you worked for during your...
The startup symphony… or otherwise
Running any business is no easy task, running a business while constantly raising money from external investors is a completely different level of complexity. Welcome to the world of startups, where pretty much all...
Kreate Your Mark with Khaadi
Khaadi, Pakistani’s renowned fashion and lifestyle brand, recently launched their initiative titled ‘Kreate Your Mark’ – aimed at empowering women entrepreneurs - at their Experience Hub at Dolmen Mall, Clifton, Karachi. According to the...
Amplifying Weddings With Spotify
Pakistan is a country where many different cultures coexist, and traditions are everything. Weddings are a part of this tradition, and if there's one thing that the people of this country can unanimously agree...
Here comes the ‘Bling’
Nadia Hussain – model, beauty consultant, aesthetician and entrepreneur – has lately been aggressively marketing her cosmetic brand ‘Bling’, on morning shows, social media and her masterclasses. Although she launched the brand in 2019,...
“Our environment is a little less risk-taking when it’s come to creativity”
SYNERGYZER: You started your career as an investment banker in the US, then came to Pakistan and started a channel and today you are heading a digital agency. What prompted the transition?
FAIZAN SYED: After...
Shell Celebrates 75 Years of Powering Progress in Pakistan
Shell Pakistan celebrated Pakistan’s seventy-fifth anniversary, this November, with a grand ceremony, attended by their partners, industry leaders, business professionals, entrepreneurs, and academia. It was also the occasion when the company announced the winners...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
