Movember: ‘Spot the Signs’ Reminding Men to Talk
Movember 'Spot the Signs' is a short film by Movember Foundation, a leading global organization that is committed to bringing a change towards how men's health is understood. The organization takes its name from the...
Samsung vs Apple | eBay vs Amazon: AdTrolling or Competitive Advertising?
Around the globe, numerous brands follow the marketing technique of Competitive advertising, advertising by a brand that targets a rival brand's product. Samsung vs Apple, while eBay goes against Amazon, and Burger King trolls...
UBL: Mukammal Current Account TVC
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Abdul Aleem Sheikh
Business Director, Oktopus360 Media
With a TV commercial that takes a lighter note insight based approach to the concept of wants left unfulfilled and how they occupy a significant part of our focus...
Reviewing the Nurpur Full Cream Milk TV Commercial
As originally published in Synergyzer Issue 3 – 2018
Although a host of campaigns are created, very few leave their mark with their brilliant concept, immaculate execution, and superb visual strategy.
So what is it that...
Peet’s Coffee engages Iliza Shlesinger for their comedy-oriented #AlwaysJustified campaign
If you let go of discipline, either all hell breaks loose or you achieve something very fabulous. That is exactly what you see on the recent #AlwaysJustified campaign of Peet's Coffee.
The ad creators displayed...
How Philips Avent is Nurturing Relationships through it’s DVC Campaign
Relationships do not survive on their own; they need love, care, and support from each other. They grow stronger with emotional support, the willingness to work through difficulties, and by sharing goals.
This is what...
CLASH OF CAMPAIGNS: PAS Awards 2017
PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’. The award programme evaluates campigns holistically with special emphasis on effectiveness or results of marketing...
…AND WE BEGAN OUR RAMZAAN WITH THESE!
Ramzan just started and with it all of our favourite things…the scrumptious heart filling sehris, the joyous iftaar parties and of course the celebrated Ramzan TVC’s. So on the occasion of the First Friday...
DIRECTING PERCEPTIONS
The role of positive documentaries and important ecological challenges faced by Pakistan, a discussion with Sabrina Dawood.
When you go online to look up documentaries about Pakistan, you are met with images of war and...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
