Media Demons: Grabbing the Horns- Part 2
“Is this fair? Not really, because the media buying houses put in their best effort in the first round even after being dictated the channel mix, the time slot mix and the top positions....
Diving Deep Into TV Ratings with Salman Danish Naseer, Director Medialogic
Salman Danish Naseer, Director – Medialogic, gives a detailed analysis to Synergyzer about the television viewership ratings business in Pakistan and what the future holds.
Synergyzer: Your name has been synonymous with Medialogic — the...
YouTube Pakistan:Which channels are leading the rankings?
COVID-19 not only increased viewership over linear TV, but also changed viewership numbers for YouTube in Pakistan.
In order to see the growth size of YouTube channels in Pakistan we have taken into consideration numbers...
Viewership Genres in Word Clouds
Methodology: This report is based on Google word search queries and resulting trends being carried out by users on Google.
Time Period: January 2020 to July 2021
Geographic Regions: All major and minor regions of Pakistan, ...
Hats Off To Safdar Ali (Safdar)
Safder Ali
-Creative Group Head, Synergy Dentsu
Tell us about your early life.
My parents’ wanted me to be a Haafiz-e-Quran, so I studied at a religious seminary in Malir. I continued with this till the early...
Sherry Dong Shares Her Thoughts How realme is Connecting with Gen-Z
Sherry Dong, Director – Marketing, realme Southeast Asia, South Asia & Latin America talks about realme’s shift in consumer profile and how it works better for the brand to hire creative agencies on a...
Jawad Humayun on PAA’s Role in Safeguarding the Advertising Industry
Jawad Humayun, Chairman - Pakistan Advertising Association; talks about the role PAA is playing in safeguarding advertising agencies and their plans on implementing the Minimum Production Tariff.
Synergyzer: What is the role of PAA in...
Convergence of Social Media with E-Commerce and Beyond
SOCIAL COMMERCE (defined): Social commerce is a subset of electronic commerce activities that involve social media and online media platforms that support social interaction, and user contributions to assist online buying and selling of...
Why Brands Needs to Structure The Advertising Pitch Process in Pakistan, Creative Directors Share...
Leading creative professionals give their opinions on how pitches and the pitch process needs to be understood by the industry, especially brand teams; and structured in such a way that it remains a boon...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
