What Do Advertising Agencies Lose When They Pitch For Free? Khalid Nayeem and Emaad...
How do creative and advertising agencies become brand custodians? What do advertising agency teams require to be able to sell creative commodities? What are creative agencies putting at stake when they pitch without charging...
Today Everyone’s A Copywriter
What was once considered the Holy Grail of advertising, the immaculate, the precise, the intellectual “art of copywriting”, is now in the possession of anyone who can speak or write. And there is nothing...
Youtube: A Digital Platform Showcasing Pakistan’s Content Creators
In the past decade YouTube, Google’s most popular subsidiary, has introduced revolutionary trends for businesses and consumers in Pakistan and has emerged as one of the most profitable business platforms. The platform has become...
Pakistan’s Non-Aligned Media Industry And Declining ADEX
Mehmat Faisal, Executive Director - Synchronize Carat, talks about the disruption digital media has created in the media planning and buying industry, and the impact of decreasing advertising expenditure.
Synergyzer: What is the total media...
Actor Omair Rana On Why Artists Need To Be United For Royalty
Omair Rana stresses the importance of artists being a part of guilds and unions to ensure their rights can be met.
Synergyzer: What is the difference in content productions for mainstream television versus digital platforms?
Omair...
Head of Marketing – Innovative Biscuits on managing a storytelling channel over YouTube
Umair Mustafa, Head of Marketing – Innovative Biscuits, talks about the nuances of creating and managing a digital content channel over YouTube.
Synergyzer: Why did Innovative Biscuits create the Digestive Showtime platform on YouTube, especially...
Sultan Ghani Afzal On Creating Content For Digestive Showtime on YouTube
Sultan Ghani Afzal, Founder & CEO - Tall Man Films, talks about creating content for a brand platform without over-exposing the brand.
Synergyzer: Tall Man Films partnered with Innovative Biscuits for the Digestive Showtime anthology...
Stream(ing)s of Gold
Amongst others, one major change that COVID-19 has brought about is that it increased the demand for on-demand content available on digital platforms; including streaming services and social media. This in turn, increased productions...
Ali Raza Merchant Discusses How Digital Screens Continue To Disrupt Technology
With the advent of COVID-19, humanity has been challenged to levels that are unprecedented. The dominance of screens in our lives is a major reminder of how we have embraced isolation and physical distancing...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
