Marketing

TELENOR: Mentoring a Generation

  Irfan Wahab Khan, Incoming CEO, Telenor Pakistan talks to Synergyzer about Telenor’s youth mentorship mechanism built around Telenor Youth Forum, djuice Apportunity and Telenor Velocity. Majority of Pakistan’s population is under the age of 30....
Maroof Syed

Q&A: Maroof Syed Explains the Need for Evidence-Based Policymaking

As originally published in Synergyzer Issue 3|2019 Maroof Syed, CEO CERP What is CERP? Maroof Syed: The Centre for Economic Research in Pakistan, or CERP, is a leading independent nonpartisan think tank focused on improving decision making...
LEO TV

Q&A: COO LEO TV ON THE RISE OF THE ENTERTAINMENT BROADCAST NETWORK

As originally published in Synergyzer Issue 2 – 2016 Kevin Roy, COO LEO TV Tell us about your professional profile. What made you move to Pakistan and associate yourself with LEO TV since your experience mostly...
Technopreneurship

Q&A: Faizan Laghari on Technopreneurship & His Dislike for Wantrepreneurs

As originally published in Synergyzer Issue 3 – 2018 Faizan Laghari is a serial technopreneur for 16 years and counting. He has served as a speaker, mentor, and judge at many Startup Weekends, Plan9 launchpads,...

Save Our Future: Changing Lives, One School at a Time

By Merzia Naeem Adamjee “It is easer to build strong children than to repair broken men.” -  Frederick Douglass Children are the future of our nation. In fact, they are the future of any nation for that...

Political Branding: Panel Discussion on Narrative Building

Political branding encompasses the deliberate and strategic efforts of political leaders to create a unique and recognizable identity for themselves or their parties. It involves shaping public perception, establishing a strong and memorable image,...

Brand Placement Impact Globally & Locally

’Boring long ad break again! Let’s switch to the sports channel for a few minutes till the break is over.’ A typical scenario that happens to millions of ad spend since consumers have a vast...

8 W’s to Question in Political Advertising by the Pakistani Government

It includes non-political campaigns promoting public services, initiatives, and programs and raising awareness about various issues. This type of advertising focuses on informing and engaging the public on matters that are not directly related...
Lkmwt inaugration

LKMWT’s Fourth Medi-Health Clinic: A Testament to Its Commitment to Serve Humanity

The Latif Kapadia Memorial Welfare Trust (LKMWT) has inaugurated its fourth Non-Profit Medi-Health Clinic in Khuda Ki Basti, Surjani Town, Karachi, Pakistan. The clinic offers affordable healthcare services to underprivileged people in the country....

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...

In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...

PSO | Women’s Day 2024