Digital

Let The Revolution Be Tweeted

By Hussain Dada For a long time, the recurring taunt thrown at those supposedly pontificating about Pakistan’s problems from within the comfort of their drawing rooms was ‘Arm-chair Activists/Revolutionaries’. People who were affluent, foreign returned...

Actor Omair Rana On Why Artists Need To Be United For Royalty

Omair Rana stresses the importance of artists being a part of guilds and unions to ensure their rights can be met.  Synergyzer: What is the difference in content productions for mainstream television versus digital platforms? Omair...

SURVIVAL OF THE FITTEST: ‘DIG-IT 2012’ DEFINES ‘FIT’

By Quratulain Tejani  I wonder if more content exposure can be achieved through digital media versus electronic broadcasts: Did you know that human eyes can read 2500 words per minute compared to the ear which...

Role of Social Media in Political Campaigns

The audio-visual means have opened up immense possibilities for creating awareness quickly and more effectively. Print media is no longer the main vehicle of awareness, and new information / social media has produced an...

Q&A: Director Public Affairs & Comms Coke Pakistan Talks About Coke Studio’s Role in...

As originally published in Synergyzer Issue 3 – 2016: 'Actifying Generation Y' Fahad Qadir, Director Public Affairs & Comms Coke Pakistan Coke Studio has brought about an exponential change in the Pakistani music industry, yet it...

Web Summit Qatar Kicks Off and Brings Together Over 12,000 Attendees

The inaugural Web Summit Qatar is in full swing, running from February 26th to 29th, 2024, in Doha. Over 12,000 attendees are exploring the future of technology with insightful discussions, networking opportunities, and a...
Campaign

Brand Director Atifa Silk Discusses Campaign Asia’s Journey and Her Role with It

In the evolving times of publications losing traditional ad revenue, Atifa Silk pitches Campaign Asia as a brand that successfully integrated mediums. The Brand Director discusses the journey of the publication with our Editor...

Publicist’s New Tool For Public Interaction BLOG

Osama Shaukat writes about the importance of  blogs in second generation PR techniques The field of public relations has become increasingly integrated with digital channels of communication. With the advent of social media, PR has...

DIGI BYTES: Website Reviews

Featuring website reviews for the digital marketer: a look at Pakistan’s finest online resources.  MEDIAPOONDI.COM by Hammad Ilyas With a very catchy name, Mediapoondi is generating a lot of waves in the local marketing circles. The brain...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...

In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...

PSO | Women’s Day 2024