Nueplex Cinemas ‘The Place’ to be in Karachi
By Ghazala Suleman
Karachites are in for a big treat as the largest cinema complex ever built in Pakistan comes to the city of lights. In all its glory, Nueplex Cinema stands magnificent and enthralling...
The Gold Project
Saad Sharif, General Manager Marketing & Operations – Cinegold Plex, talks about Bahria Town’s luxury cinema project and evolutionary concepts in cinema entertainment.
Synergyzer: Please give details about the Cinegold Plex project?
Saad Sharif: Cinegold Plex is a...
PAKISTANI CINEMA: Jingoism is Not For Us
By Omair Alavi
The cinema business in Pakistan is very tricky; one day cinema-owners can be kings and before they know it, they can become paupers. For the past 7 years, multiplexes ruled our cities...
TO B OR NOT TO B!
It is a truly delightful sight to see our cinema industry taking a more stable path after years of stagnation. Yet, as they say that one should look before they leap; brand placement should...
Q&A: Humayun Saeed on Producing Sports Films in Pakistan, The Success of JPNA &...
As originally published in Synergyzer Annual 2018
What would you say if I told you that the lead actor of Pakistan’s biggest hits started his career as a second lead, that too in a TV...
Q&A: Nadeem Mandviwalla on The Success of Atrium Cinemas & The Impact of Banning...
As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On'
The Cinema Industry in Pakistan remains indebted to Nadeem Mandviwalla – the visionary filmmaker, film distributor, and Chief Executive at Mandviwalla...
Can Brands Help Revive Cinema Culture In Pakistan
Maria Mahesar
Cinema, often considered by experts as a tool that can either make or break the perception of the country of the movie’s originates from, is currently in the process of continuous evolution in...
The Rise & Fall of Playback Singing in Pakistan
As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On'
Before 1965, when Indian films were allowed to be screened in Pakistan, the songs from both sides of the border gave...
FILM AWARDS: Worthy or Waste?
In the civilized world, awards are supposed to facilitate the most outstanding actors, writers, filmmakers and technicians out of the many that give their best to the filmdom. There was a time when Academy...