LAB TEST – Rahber Cooler
SHEHROZ ALI
Brain Child Pakistan,
Performance Executive
As the electronics brands are progressing with electronic water dispensers, Rahbar is still holding on to its old-school water cooler, which can potentially be a good strategy to stay out...
Lab Test – JazzCash Hai Na!
Neil Christy
CEO Head Lion
Founder/Admin KAMN Facebook Group
Har Cringe Fest Ki Liyay JazzCash Hai Na!
After seeing the ad, this is how I imagined the brief was given.
The marketing manager suddenly disappeared. The manager reappeared after...
Web Summit Qatar Kicks Off and Brings Together Over 12,000 Attendees
The inaugural Web Summit Qatar is in full swing, running from February 26th to 29th, 2024, in Doha. Over 12,000 attendees are exploring the future of technology with insightful discussions, networking opportunities, and a...
Autobiography – What Does World’s Smallest Book “Frickin Short Life” Convey?
What better way to review a book than to immerse the reader in the ambiance it creates? After all, our book selections are often driven by how we feel in that moment; often curious,...
Role of Social Media in Political Campaigns
The audio-visual means have opened up immense possibilities for creating awareness quickly and more effectively. Print media is no longer the main vehicle of awareness, and new information / social media has produced an...
Ad Review – Shan Foods Wins Hearts Yet Again
Shan Foods is known to have great messaging with remarkable insights and bang-on execution; this time, it is no different. Shan came out with a new campaign called "Seekho Shan Se," the main insight...
A Glowing Disgrace: Golden Pearl and its Tone Deaf Ad
Recently, Golden Pearl White Beauty Cream's ad has become the talk of the town, and clearly not for the right reasons.
It's 2024, and yet, here we are again, subjected to yet another beauty ad...
Ad for Click Zeera Doesn’t Click Well with the Audience
Click Zeera, the renowned biscuit, loved by every dada, dadi, nana, & nani, has tried to make a comeback, but this time with Gen-Z (since the old generation of lovers is gone). Click knew...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
