PUTTING ADVERTISING BACK ON THE MAP
SANNA MALIK: According to its mandate, the All Pakistan Newspapers Society (APNS) has “successfully evolved a mechanism of streamlining advertisements and clearance system protecting the collective interests of its member publications, advertising agencies...
THE PAA THAT WAS: THROUGH THE LENS OF SENATOR (R) JAVED JABBAR
SANNA MALIK: In your opinion, what made PAA an effective body for the advertising industry? What made it work that seems to be lacking now?
JAVED JABBAR: Majeed Ahmad, Nafees Ghaznavi, and myself launched...
Amplifying Weddings With Spotify
Pakistan is a country where many different cultures coexist, and traditions are everything. Weddings are a part of this tradition, and if there's one thing that the people of this country can unanimously agree...
Spotify Celebrates ‘Your Year in Music’ with Wrapped 2022
Music has played an integral role in cultures and societies as a means to convey emotions, tell stories, and also as a source of entertainment and relaxation. People of all ages and backgrounds enjoy...
LAB TEST – HD Putty by Maple Leaf
KIRAN ZAHID
Manager Strategy,
Dawn Media Group
'Kar lo paint k maslon se cutty.' The new HD Putty TVC with an all-star cast is an unexpected delight.
The desi formula for paint industry advertisements has included similar variables...
Importance of FM Radio During Climate Change Disaster Management in Pakistan
The first privately owned FM radio station in Pakistan, FM 100, was launched in Karachi in 1995. This marked the beginning of a wave of radio stations across the country, with each major city...
LAB TEST – Rahber Cooler
SHEHROZ ALI
Brain Child Pakistan,
Performance Executive
As the electronics brands are progressing with electronic water dispensers, Rahbar is still holding on to its old-school water cooler, which can potentially be a good strategy to stay out...
Lab Test – JazzCash Hai Na!
Neil Christy
CEO Head Lion
Founder/Admin KAMN Facebook Group
Har Cringe Fest Ki Liyay JazzCash Hai Na!
After seeing the ad, this is how I imagined the brief was given.
The marketing manager suddenly disappeared. The manager reappeared after...
Web Summit Qatar Kicks Off and Brings Together Over 12,000 Attendees
The inaugural Web Summit Qatar is in full swing, running from February 26th to 29th, 2024, in Doha. Over 12,000 attendees are exploring the future of technology with insightful discussions, networking opportunities, and a...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
