Building the PSX Brand
SYNERGYZER: You started your career with advertising. Could you tell us how you got involved in the marketing of financial products, as well as a little about the organizations you worked for during your...
And We Are Live!
Remember the time when social media did not exist and all we had was a television which broadcasted content at specific timings and we had to wait for our favorite shows to air? (cartoons,...
Why are Agencies Failing Miserably at Retaining Talent?
You reap what you sow is a very mindful piece of advice. Planting a seed into the ground is not enough. You have to nurture it to help it grow into a beautiful tree....
Bionic Films Rebrands
Bionic Films, a Karachi-based, full-service production house that has created several advertising/commercial films for leading agencies recently announced its new brand identity – reflected by their new logo – with an aim to expand...
Synergyzer’s Annual Edition is OUT!
Revival in Progress or RIP?
An indepth analysis on why PAA has failed to be an effective trade organization for the advertising industry so far?
Industry experts voice their opinions on what PAA needs...
Music for Everyone
SANNA MALIK: What is Spotify’s business model for a price-sensitive market like Pakistan?
CLAUDIUS BOLLER: Looking at our structure, our Freemium model enables us to create value propositions at different stages in the user...
Freelancing and Gen Z – What’s So Enticing?
Gen Z, the notorious rebels, are the decision-makers of the modern world. This generation of youngsters, myself included, is unlike the previous ones. Other generations might have a different take on us, but nobody...
Radio: The Resilient Medium
SYNERGYZER: Could you tell us briefly about the radio landscape in Pakistan post-2002 and when Hot FM 105 was established?
SYED ZULFIQAR ALI SHAH: In 2002, PEMRA began auctioning licenses to radio stations as well...
Procuring Creative Services from Abroad, Justified or Not?
Advertising has been a continuously thriving industry in Pakistan. The demand for advertisements is increasing every day and the industry is functioning at full potential. However, where advertising has grown by leaps and bounds,...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
