Q&A: Head of Marketing and Sales Loud & Clear Marketing Pakistan On Their Role...
As originally published in Synergyzer Issue 3 – 2018
Zeeshan Ali Khan
What is your educational and professional background?
I have been associated with the media industry for the last 15 years. During this time, I have...
Pakistan Idol
The Most Awaited Show of Pakistan
After hitting the screen in more than 100 countries, the Idol show has now come to Pakistan. The 50th addition to the adaptation series called Idols format and based...
Riding the Terrestrial Airwaves
Tajammul Shaiftah, Director Marketing and Business Development – SSI Group of Companies, speaks about the group’s terrestrial and cable channels in a discussion about the future of the television industry.
Synergyzer: Tell us about your...
Q&A: News Channel Heads on PEMRA Restrictions & Cutting Down on Sensational Content
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
Synergyzer takes opinions from news channel heads about PEMRA’s restriction on Indian content, content production in the current scenario and cutting down on...
URDU1: Trendsetting Television
Fawad Iqbal Qureshi, Head of Marketing Sales and Research - Horizon Media talks about Urdu1 and the channel’s plan for the industry.
Synergyzer: What ventures are a part of Alliance Media FZ-LLC?
Fawad Qureshi: Our current...
Let the Music Play!
Decades ago people would tune into their large size radio transistors to listen to various radio programs. Varying AM frequencies would help people cross borders and access multi-cultural radio content. Urdu broadcasts from BBC...
What is PEMRA Here For?
Written By Qazi Ahmed Mateen
Regulatory bodies are formed by the government to provide facilitation to the stakeholders of an industry and regulate them under the law, provide them guidance, develop the sector, and keep...
Radio Diary
A comprehensive study by BBC Pakistan on the radio listening habits of Karachites
Pakistan currently has over a 100 FM radio stations across the country. With such a healthy number of radio stations, the irony...
JINGLES NOT ALL THE WAY!
There was a time when jingles in TV commercials were the reason why people looked forward to the twice-in-an-hour break during dramas. Those were the days when content was king and ads were played...