The FM BOOM
Written By Sher Asfandyar Khan
The year 2003 filled the airwaves of Pakistan with the booming stereo sound of FM music. The Pakistan Electronic Media Regulatory Authority (PEMRA) had been formed and scores of licenses...
The Many Sounds Of Karachi
Syed Mehdi Raza, CEO/Director – Apna Karachi FM 107 talks about how the station’s very local positioning made it a success story
Synergyzer: Please give an overview of Apna Karachi FM 107.
Mr. Mehdi Raza: Apna Karachi FM 107...
From Traditional TV to Online Streaming Platforms: Giving Customers Control Over Content
As originally published in Synergyzer Issue 2 – 2019
Media Habits are evolving with the fast-changing developments in the digital world. As the world nucleuses around large and small screens with varying intensities of public...
8xm Bharam Say
8XM is a relatively new yet thriving music channel with rankings amongst the top 15 channels since January 2014. The channel was established in November 2011 and soon gained popularity among the Pakistani youth...
Ready Set Tune
Naeem Mirza, Chief Executive – Awaz Radio Network, talks about the influence of regional radio
Synergyzer: Please give an overview of your company.
Naeem Mirza: Radio Awaz established its first FM radio channel in Gujarat, Punjab in 2003...
Q&A: Director Public Affairs & Comms Coke Pakistan Talks About Coke Studio’s Role in...
As originally published in Synergyzer Issue 3 – 2016: 'Actifying Generation Y'
Fahad Qadir, Director Public Affairs & Comms Coke Pakistan
Coke Studio has brought about an exponential change in the Pakistani music industry, yet it...
Actor Omair Rana On Why Artists Need To Be United For Royalty
Omair Rana stresses the importance of artists being a part of guilds and unions to ensure their rights can be met.
Synergyzer: What is the difference in content productions for mainstream television versus digital platforms?
Omair...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
