Road To Asian Games Begins: 23 Teams Set To Compete In The 2026 Asian Games Esports Qualifiers: PUBG Mobile Asian Games Version
PUBG MOBILE Esports announced today the participating National Olympic Committees (NOCs) and teams for the 2026 Asian Games Esports Qualifiers: PUBG MOBILE...
WebdeskJune 16, 2026
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When Brands Sound Good
Before we see a brand, we often hear it. A few notes, a familiar rhythm, a borrowed song, and suddenly a feeling...
Muhammad Ali KhanJune 16, 2026
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The Corporate Orchestra: How Brands Revived Pakistani Music and Built Brand Equity
As Pakistan’s music scene collapsed under piracy and shifting media habits, brands stepped in to fill the vacuum. Their studios revived artists,...
Dr Hassaan AhmedJune 11, 2026
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Seeti, Sound, and Spectacle: The Business of Emotion Behind PSL Anthems
PSL anthems are not just songs; they are nationwide events. Seeti, Sound, and Spectacle breaks down how music, stars, and emotion collide to...
Ahmed Zawar at Sony: Letting the World Listen
In the music ecosystem, there is a gatekeeper who does not just understand the sound, but the system. Ahmed Zawar is one of...
The Coke Studio Playbook, Lessons in Culture, Creativity & Fearlessness
Coke isn’t just a brand anymore; it has created a universe. And inside Coke Studio’s universe, every note, lyric, and frame is a...
Between Bayaan Brand, Band and Belief
Bayaan, the alternative rock band behind Pakistan’s most-streamed album of 2025, whose songs ‘Maand’ and ‘Nahin Milta’ have become subcontinental anthems, sat down...
Culture in Motion: Suzuki’s Evolution
Some brands advertise, and then there are brands that become a country’s collective memory. For decades, Pak Suzuki has occupied a place in...
Ayesha AnjumMay 25, 2026
The Rise of the Previously Retired
Trends tend to follow a familiar cycle. Something new emerges, begins in a niche space, gradually enters the mainstream, and is eventually replaced...
Ayesha AnjumMay 22, 2026
Behind the Music with Mohsin Allah Ditta
Born into melody and moulded by legacy, Mohsin Allah Ditta carries the rhythm of generations in his soul. Son of the acclaimed music...
Afifa ManiarMay 22, 2026
The City’s Hidden Frequency
A journey through Karachi’s quiet musical revolution, where unconventional venues, raw expression, and community-led sessions revive a deeper way of hearing. To paraphrase...
Wishaal KhalidMay 14, 2026
Beats Before Beliefs
Music has always had the power to unite, even when politics divides. This piece explores how political and social campaigns in Pakistan use...
Areeb AsifApril 30, 2026
Rockstars Don’t Like the Template – Gohar Mumtaz
Breaking out in the early 2000s with Jal, Gohar went on to shape film, television, and pop music as a composer and producer,...
Ayesha AnjumApril 29, 2026
Driving Wafi Energy’s Lubricants Growth in Pakistan – Danish Ansari
While cars capture attention on the road, what runs beneath the hood determines their longevity. Danish Ansari, Director of Lubricants at Wafi Energy...
Afifa ManiarApril 27, 2026
The OST Effect: How TV Dramas Turn Songs into National Anthems
A Pakistani TV drama is not complete without its OST. What began as background music has evolved into a cultural phenomenon. Turning title...
Huzaifa GabaApril 27, 2026
Seeti, Sound, and Spectacle: The Business of Emotion Behind PSL Anthems
PSL anthems are not just songs; they are nationwide events. Seeti, Sound, and Spectacle breaks down how music, stars, and emotion collide to...
Mishal ZarrarApril 23, 2026
Ahmed Zawar at Sony: Letting the World Listen
In the music ecosystem, there is a gatekeeper who does not just understand the sound, but the system. Ahmed Zawar is one of...
Afifa ManiarApril 22, 2026
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