THE PAA THAT WAS: THROUGH THE LENS OF SENATOR (R) JAVED JABBAR
SANNA MALIK: In your opinion, what made PAA an effective body for the advertising industry? What made it work that seems to be lacking now?
JAVED JABBAR: Majeed Ahmad, Nafees Ghaznavi, and myself launched...
Music for Everyone
SANNA MALIK: What is Spotify’s business model for a price-sensitive market like Pakistan?
CLAUDIUS BOLLER: Looking at our structure, our Freemium model enables us to create value propositions at different stages in the user...
REVIVAL IN PROGRESS OR RIP?
Pakistan Advertising Association (PAA) was created by advertising professionals in 1973, to act as a representative body for Pakistan’s advertising agencies. The purpose of establishing the trade association was to give a voice to...
Synergyzer’s Annual Edition is OUT!
Revival in Progress or RIP?
An indepth analysis on why PAA has failed to be an effective trade organization for the advertising industry so far?
Industry experts voice their opinions on what PAA needs...
Kenwood Introduces eSmart Plus, eLuxury Series
Kenwood, in the month of May, launched two campaigns: for their flagship air conditioner series ‘Kenwood eSmart Plus’ and the newly launched voice-controlled air conditioner ‘Kenwood eLuxury, with an aim to create awareness about...
Samsung Pakistan Showcased Its Knox Business Solutions, New Galaxy Z Series, Multi-device connectivity, Neo...
Samsung made a big splash in Karachi this week as they showcase the technological innovation at ITCN, from the 24th till the 26th of August 2022. ITCN is the biggest tech festival of Asia,...
Sarsabz Kahani launches ‘Khaki Desan’
The nostalgic memories of our mothers opening rustic family trunks and taking out hand-knitted khaees and dariyan made from indigenous cotton and proudly setting those up for guests have become a thing of the...
SIUT Pays Tribute To It’s ‘Not So Rich’ Donors
The Sindh Institute of Urology and Transplantation (SIUT), on completion of its 50 years in 2022, released an inspirational campaign. Instead of focusing on their patients and their treatments, this time the hospital highlighted...
Mobilink Microfinance Bank turns 10
ANUSHA ZAHID: How has Mobilink Microfinance Bank Limited (MMBL) evolved over the past 10 years?
GHAZANFAR AZZAM: The microfinance sector has witnessed phenomenal growth in the past few years, primarily because a major proportion of...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
