POND’S Taps into Hydration Category
One of the household names in the skincare industry of Pakistan and one of the oldest serving brands in the skincare and moisturizing category across the globe, POND’S recently launched ‘POND’S Light Moisturiser’ a...
Funneling the Future
The marketing funnel has been a fundamental tool for marketers, representing the buying journey of the target audience. Enter digital marketing, and the same funnel became one of the main strategic tools to incorporate...
Growth Hacking 101
The process of growth hacking is, very simply put, a cyclical iteration of everything and anything that helps drive growth.
There are of course a range of optional complexities one can add to the process...
The Fast Food Performance Revolution
Attracting new customers and retaining old ones will always remain a challenge for businesses. Especially after COVID-19, the world has seen not only consumer lifestyles, but purchasing behaviors change as well. One of the...
Creating a Safer Digital Society
Pakistan has its fair share of struggles when it comes to shifting towards digital platforms. The gap between education and the practical world, lack of exposure, and disconcerting economic conditions are some of the...
To Brand or Not to Re-Brand?
In a world where survival-of-the-fittest is a principle that has driven civilizations forward, brands aren’t far behind. Confronted by the need to constantly evolve, successful brands keep shifting gears in terms of their personality,...
Everything Wrong with Pakistani Advertisements!
What is the first thing that comes to your mind when you hear the word ‘advertisement’ in Pakistan? For me, it’s "OTT scenarios and a cringe-fest.”
Don’t get me wrong, Pakistan is a country with...
Driving Innovation towards Digital Banking – Khurram Mumtaz
Khurram Mumtaz, Head Digital and Data Analytics, Standard Chartered Bank Pakistan talks about innovation based growth and how is the bank ensuring customer conversion towards digital banking.
Synergyzer: Since the past few years, SC seems...
50 Years Solid – Amreli Steels
Amreli Steels, earlier this year, celebrated fifty years in business with their campaign 50-years-SOLID, to establish the fact that the brand has been a part of people’s lives for the last 50 years and...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
