Vatika’s Message: Be Effective, Less is More
When brands execute objective-driven marketing campaigns, more often than not it is associated with the use of high budgets. It is important to focus on impact. At times reach is misinterpreted as impact. Sure...
Societal Reflections at Theatrical Event at Bahria University, Karachi
Karachi, Pakistan: The National Academy of Performing Arts (NAPA) collaborated with students of Media Studies department, Bahria University Karachi Campus (BUKC), to perform a theatrical event named ‘Revue’ based on social issues. The event...
Synergyzer: Documenting the Year 2019 for our Print and Digital
As the year comes to an end for Synergyzer too, we decided to highlight some of the articles you should definitely read and be more enlightened as you enter 2020.
Truth in Numbers: 1+1...
Digitizing The Nation by Imtiaz Noor Mohammad
The mere idea that something new has been invented lately seems to have become a bit of a far-fetched thought over the last few years. There have definitely been interesting technology ‘fusions” and innovative...
Promoting Tech Startups
Though we as a nation are late to the startup party, we are here now. We are in the process of getting things right. We now have National Incubation Centers in the country. We...
How To Growth Hack Out Of Launch Phase
The start-up ecosystem in Pakistan is in its infancy. There is chatter around ideas being generated and incubated in a few places. There are certain active venture capitalists, some with more than ten investments...
Guardians Of The Coastline
It takes three minutes to know the fate of a drowning victim. The life and death situation depends on how quickly that person is rescued and medical assistance provided thereafter. The guardians clad in...
How To Add Some Salt To The Current Account Deficit
There is a lot of speculation about the future economic performance of Pakistan. The government spokespeople are claiming to have put Pakistan on a solid economic track. The business fraternity simply refuses to add...
Sarmad Ali, Chair Organizing Committee AdAsia Lahore 2019, on the Importance of AdAsia Returning...
As published in Synergyzer issue 4 volume 16
Sarmad Ali, Chair Organizing Commitee- AdAsia Lahore 2019 and Managing Director & President-Jang Media Group and Geo News, talks about the importance of AdAsia returning to Pakistan...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
