MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING
Ever since the internet invaded our lives, we have seen a new normal evolving. Nowadays, instead of talking we chat, we broadcast our meals on social media before we eat them and our entertainment...
Q&A: Jehan Ara on Nest i/o’s Journey and Part in The Pakistani Startup Ecosystem’s...
As originally published in Synergyzer Issue 4 – 2018
Jehan Ara, The Big Bird at Nest i/o
Where did the idea for The Nest i/o come from?
Working for P@SHA, I came across several small companies across...
ChatBABU: A Promising Path Ahead
Gone are the days when marketing was limited to billboards along the streets and brochures and flyers distributed door-to-door. With the advent of digital technology and the internet, marketing has shifted its focus to...
LEADING THE SOCIALSPHERE
Haseeb Ihtisham, Area Head of Marketing, Nokia – Near East talks about how Nokia Pakistan has strategically utilized Facebook to become the leading brand from Pakistan on the social network.
Synergyzer: Recently, Nokia Pakistan achieved...
Q&A: EZ Buy Team Talks about the Workings of E-commerce in Pakistan
Tell us about EZBuy
Vincent Xue Bin: EZBuy is the biggest cross border ecommerce platform in South East Asia. We started 8 years ago and are now running operations in 8 countries.
We currently have three...
A review of the Olumpus OM-D E-M10 Camera
The European Imaging and Sound Association (EISA), an organization representing fifty leading camera, imaging and audio magazines in twenty European countries, recently awarded Olympus Imaging Corporation the EISA’s ‘European Consumer Compact System Camera 2014-2015’...
HUAWEI MATE 10 SERIES: REINVENTING SMARTPHONE PHOTOGRAPHY
Smartphones are a breed of devices that boast of continuous developments: Bigger and more user-friendly screen sizes, infrared scanners for facial recognition which follows the fingerprint scanner technology, barely-there-bezel designs, even flexible touchscreens, faster...
MAP CONVENTION: Dancing with Disruption – Reinventing the Modern Organization
In an age where the world is changing rapidly, what can leaders do to equip their organizations?
The Management Association of Pakistan recently organized a Convention addressing the theme “Dancing with Disruption – Reinventing the...
Ali Raza Merchant Discusses How Digital Screens Continue To Disrupt Technology
With the advent of COVID-19, humanity has been challenged to levels that are unprecedented. The dominance of screens in our lives is a major reminder of how we have embraced isolation and physical distancing...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
