The Fast Food Performance Revolution
Attracting new customers and retaining old ones will always remain a challenge for businesses. Especially after COVID-19, the world has seen not only consumer lifestyles, but purchasing behaviors change as well. One of the...
Daastan: Digitally Reviving Pakistan’s Literary Industry
As originally published in Synergyzer Issue 3 – 2018
Syed Ommer Amer is a creative entrepreneur and a content specialist. As the founder of Daastan, the technology startup specializing in literary publishing, he aims to...
Dawlance Journey to the Pinnacle
By Fatyma Khan
We hear of many local businesses, but only a few come to become renowned brands. The key to a successful business venture is to capture an unattended market for what you are...
VLEKTRA – Vrooming through the Past, into the Future
Transportation is an integral part of our lives. It helps us commute daily to our destination, whether it is an office or university, shopping mall or restaurant; millions of people commute daily as part...
Digital Media Is What Make Us Tick
By Syed M. Ayaz
Over the last few decades, the frequency of accessing and sharing information has grown immensely. Today, the term Global Village undoubtedly refers to the impact of internet on the world and...
Ali Raza Merchant Discusses How Digital Screens Continue To Disrupt Technology
With the advent of COVID-19, humanity has been challenged to levels that are unprecedented. The dominance of screens in our lives is a major reminder of how we have embraced isolation and physical distancing...
From Traditional TV to Online Streaming Platforms: Giving Customers Control Over Content
As originally published in Synergyzer Issue 2 – 2019
Media Habits are evolving with the fast-changing developments in the digital world. As the world nucleuses around large and small screens with varying intensities of public...
Q&A: Country Manager, OLX Pakistan on The Conception & Growth of OLX in Pakistan
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
What is the background behind the conception of OLX?
OLX was founded in Argentina in 2006. In 2010 it was acquired by Naspers, a...
Freelancing and Gen Z – What’s So Enticing?
Gen Z, the notorious rebels, are the decision-makers of the modern world. This generation of youngsters, myself included, is unlike the previous ones. Other generations might have a different take on us, but nobody...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
