When Brands Promote Tourism While Marketing Their Products
We were just into the third day of our Honeymoon in Malaysia, going into the Batu caves in Kuala Lumpur all the way up some 250 plus steps to the famous Hindu temple within...
Changes in Beauty Industry during the COVID-19 Pandemic- Syeda Hamana Gull
When Aldous Huxley wrote the essay, “The Beauty Industry”, in times of the Great Depression of 1930’s, the case he established on a lighter note was, the beauty industry will never see a downfall.
Before...
Daastan: Digitally Reviving Pakistan’s Literary Industry
As originally published in Synergyzer Issue 3 – 2018
Syed Ommer Amer is a creative entrepreneur and a content specialist. As the founder of Daastan, the technology startup specializing in literary publishing, he aims to...
KFC PAKISTAN: THE FRIED CHICKEN TURNS AROUND
A candid tête-à-tête with KFC Pakistan’s CEO, Raza Pirbhai, about creating a vibrant and sustainable work culture at KFC Pakistan.
Synergzer: We usually see people from marketing or finance eventually heading organizations. Coming from a...
The Machines are Here!
The role of AI in marketing is anything but new. Various companies, ranging from Google, Facebook, TikTok, Microsoft (the bigger ones we hear of every day), and several other providers of various advertising technologies...
Samsung Pakistan Showcased Its Knox Business Solutions, New Galaxy Z Series, Multi-device connectivity, Neo...
Samsung made a big splash in Karachi this week as they showcase the technological innovation at ITCN, from the 24th till the 26th of August 2022. ITCN is the biggest tech festival of Asia,...
Content Integration: Needs Greater Attention From Marketers
Shoaib Qureshy
Brands and content continue to merge together with increasing pace these days. In the past few years, there have been very successful business and brand building content integration examples like Lux Style Awards,...
A Bright Idea that Won Big!
SYNERGYZER: What is your educational background and when did you start working on your startup?
ABUZAR SHOAIB SIDDIQUI: I completed my Diploma of Associate Engineering (DAE) in Chemical Engineering, after which I pursued my degree...
Vatika’s Message: Be Effective, Less is More
When brands execute objective-driven marketing campaigns, more often than not it is associated with the use of high budgets. It is important to focus on impact. At times reach is misinterpreted as impact. Sure...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
