CONNECTING THE DOTS
Olga Arara-Kimani talks to Synergyzer about her illustrious journey to being the Regional Head, Corporate Affairs and Brand & Marketing, Africa & Middle East, Standard Chartered Bank.
Synergyzer: How come you, being an Electrical and...
Q&A: Creating An Online Remote Control Application For Consumer Appliances in Pakistan
As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’
We have been noticing BlueEast turning stones in the e-commerce industry, how would you describe the company itself?
Blue East (Pvt) Ltd. is a...
Q&A: Sharay Shams talks about Moto Mods Redefining Smartphones
As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’
What are some of the biggest trends and developments in the Pakistani cellular devices industry in your opinion during the current year?
Pakistan is...
PAKISTAN PETROLEUM INDUSTRY: Fueling Growth Through Deregulation
Traditionally, prices of petroleum products in Pakistan have been regulated by the government itself. So the five Oil Marketing Companies (OMC’s) present in the country, namely, Shell Pakistan, Pakistan State Oil, Hascol, Byco Petroleum...
Q&A: Zohaib Hassan, CMO Shaheen Air International Discusses Rebranding of SAI & Progress of...
As originally published in Synergyzer Issue 3 – 2017
Recently, Shaheen Air rebranded itself. Would you tell us its new story?
A little over 20 years ago, Shaheen Air began its journey as Pakistan’s first private...
MAP CONVENTION: Dancing with Disruption – Reinventing the Modern Organization
In an age where the world is changing rapidly, what can leaders do to equip their organizations?
The Management Association of Pakistan recently organized a Convention addressing the theme “Dancing with Disruption – Reinventing the...
CAN PERFUME CHOWK GO GLOBAL?
Perfume Chowk is a cart selling perfumes at the intersection of Gulistan-e-Johar, Karachi.
If you’ve traveled through Pakistan you may have seen their chalking across the country, some done by them, some by their followers;...
CLASH OF CAMPAIGNS: PAS Awards 2017
PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’. The award programme evaluates campigns holistically with special emphasis on effectiveness or results of marketing...
Q&A: Pakistani Women Leaders on Gender Diversity & Challenges in the Workplace
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
Women leaders share their share of challenges as experts in their fields and how gender diversity makes the workplace more thriving.