Pakistan’s Television Evolution

Omair Khan, Director Sales & Marketing – Dunya TV, talks about the television evolution and ethical practices that need to be introduced in the...

DIGI BYTES: Website Reviews

Featuring website reviews for the digital marketer: a look at Pakistan’s finest online resources.  MEDIAPOONDI.COM by Hammad Ilyas With a very catchy name, Mediapoondi is generating a...

Social Media – What Should it Anticipate from Pakistan

Written by Farhan Chawla We live in a digital world, from the moment we wake up to the time we sleep, we are being bombarded...

LEADING THE SOCIALSPHERE

 Haseeb Ihtisham, Area Head of Marketing, Nokia – Near East talks about how Nokia Pakistan has strategically utilized Facebook to become the leading brand...

FACEBOOK TIMELINE: A MARKETER’S DREAM OR NIGHTMARE?

As originally published in Synergyzer Issue 6 – 2012 By Ali Alvi & Saira  As the social media website ages and finds...

SURVIVAL OF THE FITTEST: ‘DIG-IT 2012’ DEFINES ‘FIT’

By Quratulain Tejani  I wonder if more content exposure can be achieved through digital media versus electronic broadcasts: Did you know that human eyes can...

Riding the Terrestrial Airwaves

Tajammul Shaiftah, Director Marketing and Business Development – SSI Group of Companies, speaks about the group’s terrestrial and cable channels  in a discussion about...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...