Pakistan’s Television Evolution
Omair Khan, Director Sales & Marketing – Dunya TV, talks about the television evolution and ethical practices that need to be introduced in the...
DIGI BYTES: Website Reviews
Featuring website reviews for the digital marketer: a look at Pakistan’s finest online resources.
MEDIAPOONDI.COM
by Hammad Ilyas
With a very catchy name, Mediapoondi is generating a...
Social Media – What Should it Anticipate from Pakistan
Written by Farhan Chawla
We live in a digital world, from the moment we wake up to the time we sleep, we are being bombarded...
LEADING THE SOCIALSPHERE
Haseeb Ihtisham, Area Head of Marketing, Nokia – Near East talks about how Nokia Pakistan has strategically utilized Facebook to become the leading brand...
FACEBOOK TIMELINE: A MARKETER’S DREAM OR NIGHTMARE?
As originally published in Synergyzer Issue 6 – 2012
By Ali Alvi & Saira
As the social media website ages and finds...
SURVIVAL OF THE FITTEST: ‘DIG-IT 2012’ DEFINES ‘FIT’
By Quratulain Tejani
I wonder if more content exposure can be achieved through digital media versus electronic broadcasts: Did you know that human eyes can...
Riding the Terrestrial Airwaves
Tajammul Shaiftah, Director Marketing and Business Development – SSI Group of Companies, speaks about the group’s terrestrial and cable channels in a discussion about...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...