Digital Media Is What Make Us Tick
By Syed M. Ayaz
Over the last few decades, the frequency of accessing and sharing information has grown immensely. Today, the term Global Village undoubtedly refers to the impact of internet on the world and...
Pakistani Fashion: Takes Front Stage On Social Media
By Eesha Hussain
Pakistani fashion has come a long way in the last 5 years. From being limited to local magazines and newspapers that would be limited to some fraction of the urban population of Pakistan;...
Publicist’s New Tool For Public Interaction BLOG
Osama Shaukat writes about the importance of blogs in second generation PR techniques
The field of public relations has become increasingly integrated with digital channels of communication. With the advent of social media, PR has...
Let the Music Play!
Decades ago people would tune into their large size radio transistors to listen to various radio programs. Varying AM frequencies would help people cross borders and access multi-cultural radio content. Urdu broadcasts from BBC...
Going Beyond Headlines
Haroon Rashid, Editor Pakistan of BBC World Service talks to Synergyzer about BBC Urdu Service; its history, the present and plans for the future.
“BBC was incorporated in 1922 and we are gearing up to celebrate its...
Pakistan Idol
The Most Awaited Show of Pakistan
After hitting the screen in more than 100 countries, the Idol show has now come to Pakistan. The 50th addition to the adaptation series called Idols format and based...
Yeh Radio Pakistan Hai – Evolution of Radio In Pakistan
As originally published in Synergyzer Issue 5 – 2013
This was announced at 12 am August 14, 1947, for the first time by the late celebrated broadcaster Mustafa Ali Hamdani, who later became the Director...
Crowd Sourcing
Why should your company consider crowd sourcing as a strategy writes Sahlique Sultan
In order to encourage the inflow of ideas and creativity, IBM holds an “innovation jam” on a frequent basis. The ideas generated...
The Gold Project
Saad Sharif, General Manager Marketing & Operations – Cinegold Plex, talks about Bahria Town’s luxury cinema project and evolutionary concepts in cinema entertainment.
Synergyzer: Please give details about the Cinegold Plex project?
Saad Sharif: Cinegold Plex is a...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
