Pakistan’s Television Evolution
Omair Khan, Director Sales & Marketing – Dunya TV, talks about the television evolution and ethical practices that need to be introduced in the electronic medium
Synergyzer: Give a brief overview of the company that owns...
DIGI BYTES: Website Reviews
Featuring website reviews for the digital marketer: a look at Pakistan’s finest online resources.
MEDIAPOONDI.COM
by Hammad Ilyas
With a very catchy name, Mediapoondi is generating a lot of waves in the local marketing circles. The brain...
Social Media – What Should it Anticipate from Pakistan
Written by Farhan Chawla
We live in a digital world, from the moment we wake up to the time we sleep, we are being bombarded by bits and bytes whether they are in the form...
LEADING THE SOCIALSPHERE
Haseeb Ihtisham, Area Head of Marketing, Nokia – Near East talks about how Nokia Pakistan has strategically utilized Facebook to become the leading brand from Pakistan on the social network.
Synergyzer: Recently, Nokia Pakistan achieved...
FACEBOOK TIMELINE: A MARKETER’S DREAM OR NIGHTMARE?
As originally published in Synergyzer Issue 6 – 2012
By Ali Alvi & Saira
As the social media website ages and finds more and more competition around itself, it’s necessary for Facebook to keep presenting its...
SURVIVAL OF THE FITTEST: ‘DIG-IT 2012’ DEFINES ‘FIT’
By Quratulain Tejani
I wonder if more content exposure can be achieved through digital media versus electronic broadcasts: Did you know that human eyes can read 2500 words per minute compared to the ear which...
Riding the Terrestrial Airwaves
Tajammul Shaiftah, Director Marketing and Business Development – SSI Group of Companies, speaks about the group’s terrestrial and cable channels in a discussion about the future of the television industry.
Synergyzer: Tell us about your...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
