The Corporate Orchestra: How Brands Revived Pakistani Music and Built Brand Equity
As Pakistan’s music scene collapsed under piracy and shifting media habits, brands stepped in to fill the vacuum. Their studios revived artists,...
Dr Hassaan AhmedJune 11, 2026
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ROX Launches E-Store Featuring Authentic Apple Products, Bringing a Seamless Shopping Experience Through the App
ROX, the next-generation digital lifestyle platform by JazzWorld, has launched its in-app E-Store, enabling customers to purchase authentic Apple products directly through...
WebdeskJune 10, 2026
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Compose. Connect. Convert: The Marketing Power of Pakistan’s Jingles
This article explores Pakistan’s jingles, their emotional impact, and how sound has shaped brand identity, tracing the golden era, examining what went...
Hira BajwaJune 9, 2026
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The Coke Studio Playbook, Lessons in Culture, Creativity & Fearlessness
Coke isn’t just a brand anymore; it has created a universe. And inside Coke Studio’s universe, every note, lyric, and frame is a...
Between Bayaan Brand, Band and Belief
Bayaan, the alternative rock band behind Pakistan’s most-streamed album of 2025, whose songs ‘Maand’ and ‘Nahin Milta’ have become subcontinental anthems, sat down...
Pakistan’s New Music Economy, When Sound Became Strategy
Music in Pakistan has always meant more than entertainment. Today, it drives culture, careers, and commerce alike. This issue, Perfect Pitch: Music Meets...
The Day the Music Stopped
The rise and fall of Pakistan’s music channels mirrors a story far bigger than shifting playlists. From cassette-lined underground markets to 24/7 VJ-led...
Behind the Music with Mohsin Allah Ditta
Born into melody and moulded by legacy, Mohsin Allah Ditta carries the rhythm of generations in his soul. Son of the acclaimed music...
Afifa ManiarMay 22, 2026
The City’s Hidden Frequency
A journey through Karachi’s quiet musical revolution, where unconventional venues, raw expression, and community-led sessions revive a deeper way of hearing. To paraphrase...
Wishaal KhalidMay 14, 2026
Build-a-Popstar with Zayan Abedeen
A behind-the-scenes look at how artists are built, branded, and scaled in Pakistan’s evolving music industry. Zayan Abedeen breaks down the thinking behind...
Ayesha AnjumMay 7, 2026
Why We Hear with Our Hearts
Music moves us on multiple levels: emotionally, socially, and physiologically. Its power to trigger memories, evoke feelings, and create shared moments shows that...
Aamir Ali ShahMay 6, 2026
Driving Wafi Energy’s Lubricants Growth in Pakistan – Danish Ansari
While cars capture attention on the road, what runs beneath the hood determines their longevity. Danish Ansari, Director of Lubricants at Wafi Energy...
Afifa ManiarApril 27, 2026
The OST Effect: How TV Dramas Turn Songs into National Anthems
A Pakistani TV drama is not complete without its OST. What began as background music has evolved into a cultural phenomenon. Turning title...
Huzaifa GabaApril 27, 2026
Seeti, Sound, and Spectacle: The Business of Emotion Behind PSL Anthems
PSL anthems are not just songs; they are nationwide events. Seeti, Sound, and Spectacle breaks down how music, stars, and emotion collide to...
Mishal ZarrarApril 23, 2026
Ahmed Zawar at Sony: Letting the World Listen
In the music ecosystem, there is a gatekeeper who does not just understand the sound, but the system. Ahmed Zawar is one of...
Afifa ManiarApril 22, 2026
The Coke Studio Playbook, Lessons in Culture, Creativity & Fearlessness
Coke isn’t just a brand anymore; it has created a universe. And inside Coke Studio’s universe, every note, lyric, and frame is a...
Sakina RizviApril 21, 2026
Between Bayaan Brand, Band and Belief
Bayaan, the alternative rock band behind Pakistan’s most-streamed album of 2025, whose songs ‘Maand’ and ‘Nahin Milta’ have become subcontinental anthems, sat down...
Ayesha AnjumApril 20, 2026
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