Marketing

Usman Muneer, Managing Director, Mondelez International sits down with Synergyzer to share insight into Trident’s recent launch in Pakistan.   Synergyzer: What product portfolio is Mondelēz International marketing and manufacturing in Pakistan presently? Usman Muneer: Mondelez International...

ANUSHA ZAHID: How has Mobilink Microfinance Bank Limited (MMBL) evolved over the past 10 years? GHAZANFAR AZZAM: The microfinance sector has witnessed phenomenal growth in the past few years, primarily because a major proportion of...

The role of positive documentaries and important ecological challenges faced by Pakistan, a discussion with Sabrina Dawood. When you go online to look up documentaries about Pakistan, you are met with images of war and...

Gone are the days when marketing was limited to billboards along the streets and brochures and flyers distributed door-to-door. With the advent of digital technology and the internet, marketing has shifted its focus to...

UNESCO and Nokia Pakistan’s combined effort at providing professional training to teachers in remote areas through a specially designed mobile application continues to enlighten lives and forge destinies Pakistan, as a nation, has a...

Why should your company consider crowd sourcing as a strategy writes Sahlique Sultan In order to encourage the inflow of ideas and creativity, IBM holds an “innovation jam” on a frequent basis. The ideas generated...

Nadine Malik Almani, Country Manager for Jovago Pakistan speaks to Synergyzer about tourism in Pakistan and how Jovago plans to facilitate the hotel-traveler gap.   Synergyzer: Please give details about Jovago. Nadine Malik: Jovago.pk is an...

As originally published in Synergyzer Issue 1 – 2014 Rapid urbanization; with 37% of Pakistan’s inhabitants dwelling in cities since 2010 as listed in the United Nations World Urbanization Prospects, has diversified our cityscapes in...

Email marketing, notorious for its existence, has seen it all. Only a few digital marketing techniques have been around for as long or caused as much controversy as email marketing. Email marketing has had...