Marketing

Brand identity, in fact, reflects the spirit of your company and is expressed and communicated through the visual elements of your brand, like your logo design, colour palette, fonts, and icons. A strong brand...

As originally published in Synergyzer Issue 2 – 2016 Kundanz Media Group was established in the Year 2004 and is one of the pioneers in Cable Industry. The entrepreneurs started with one small organization called...

As originally published in Synergyzer Issue 3 – 2016 Healthcare in Pakistan is severely neglected and the healthcare solutions provided by the State are at a bare minimum. This leads to private healthcare services filling...

By Ovais Ilyas As originally published in Synergyzer Issue 2 – 2016 Pakistan Super League was a dream come true for Pakistan Cricket and its fans alike; both foreign and Pakistani players competing in the PSL...

By perception, all things traditional are deemed as old fashioned and all innovations are assumed as contemporary. Archetype brands, which celebrate the way we live, are therefore mostly positioned as traditional. According to Carol...

As originally published in Synergyzer Issue 3 – 2016: 'Actifying Generation Y' Fahad Qadir, Director Public Affairs & Comms Coke Pakistan Coke Studio has brought about an exponential change in the Pakistani music industry, yet it...

Usman Muneer, Managing Director, Mondelez International sits down with Synergyzer to share insight into Trident’s recent launch in Pakistan.   Synergyzer: What product portfolio is Mondelēz International marketing and manufacturing in Pakistan presently? Usman Muneer: Mondelez International...

Hassan Jamil, General Manager Marketing, Dawlance, talks about the role of R&D in consumer appliances and how the brand has maintained its position as the market leader.   Synergyzer: Dawlance is one of the leading home...

Wake Up Sid is one of the most loved movies of its time, and people clearly remember Sid and Ayesha and their electrifying chemistry to this day. Now, Oppo India has brought Ranbir Kapoor...